Editorial
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The Most Iconic Super Bowl Commercials of All Time

One of the NFL's biggest days of the year, Super Bowl Sunday is also a hugely important opportunity for brands to debut new commercials to tens of millions of viewers. Last year, the blowout sports event saw the premiere of star-studded spots by Pop-Tarts (starring Queer Eye's Jonathan Van Ness), Doritos (Lil Nas X) and Mountain Dew (Bryan Cranston and Tracee Ellis Ross), setting high standards for this year's commercials. Already confirmed to air, new ads for Robinhood, M&Ms and Cheetos a...

info@hypebae.com (HYPEBAE) Fri, 05 Feb 2021 HYPEBAE
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Flare Is the Personal Safety Bracelet Giving Users an Instant Escape Route

Most people have, at some point in their life, found themselves in a situation that felt uncomfortable or even unsafe. Maybe it was a first date that got too sexual too fast, or a work event that turned unprofessional. Maybe, on a late night commute, you realized you were being followed. Flare, a personal safety device disguised as a bracelet, provides users with a simple, discreet solution for all those situations, and more.With the push of a concealed button on the Flare safety bracelet, you'l...

info@hypebae.com (HYPEBAE) Thu, 04 Feb 2021 HYPEBAE
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The Sneaker Edit: 10 Winter Kicks Worth Copping From Nike, Puma and More

As we head into the heart of winter, a number of brands are releasing an array of fresh sneakers perfect for your cold weather footwear lineup. If you're looking to shop for new silhouettes this season, we've gathered some of the best new styles from Nike, adidas, PUMA and more in this month's Sneaker Edit.Nike has given its Air Max 97 a gradient makeover boasting pastel shades throughout, while adidas has dressed its classic Superstar in video game-inspired graphics. Elsewhere, PUMA has launche...

info@hypebae.com (HYPEBAE) Fri, 29 Jan 2021 HYPEBAE
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The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

Set your alarms as some of this season's hottest footwear drops, including the much anticipated hand-dyed sneaker collaboration between Stussy and Nike, are launching this week.Landing the top spot on the BAE Bulletin, the new Stussy x Nike Air Force 1 comes in five unique colorways, all created with ethically harvested natural dyes. Another exciting sneaker release to look out for, the Yoon Ahn-designed AMBUSH x Nike Dunk High will return in a statement-making "Cosmic Fuchsia" colorway. Covetab...

info@hypebae.com (HYPEBAE) Fri, 29 Jan 2021 HYPEBAE