Culture
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2024 Sports Campaigns That Went Beyond the Game

2024 has undoubtedly been the year of sport, with defining moments that have captivated fans and reshaped the cultural significance of athletics. At the Paris Olympics, South Korea's Kim Ye-ji earned silver in the women's 10-meter air pistol with remarkable focus. Meanwhile, Naomi Osaka made a highly anticipated return to tennis and Angel Reese had a standout rookie season in the WNBA.We also saw a significant increase in sports being turned into content. Some moments were even "meme-ified" like...

info@hypebae.com (Hypebae) Mon, 02 Dec 2024 Hypebae
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NewJeans Teams Up with Indomie to Spice Up the Noodle Game

We all have our go-to ramen brands, but one name always stands out -- Indomie, a true global classic. It's no surprise that Indomie has been crowned "The Most Chosen Noodle Brand in the World" and "The Top Halal Instant Noodle Brand," according to Kantar's "Brand Footprint" report.Now, Indomie is taking things to the next level by teaming up with K-Pop sensation, NewJeans for it's vibrant global campaign, "Oh My Good! It's Indomie." This dynamic partnership brings fresh energy and innovation to ...

info@hypebae.com (Hypebae) Mon, 18 Nov 2024 Hypebae
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Troye Sivan Hits a High Note as Smirnoff's "Chief Vibes Officer"

Fresh off the "Sweat" tour, Troye Sivan is gearing up to hit the stage in Australia and New Zealand as part of his global solo tour, all while celebrating the success of his 2023 album, Something to Give Each Other. But that's just the beginning -- he's also joining forces with Smirnoff, as the brand's newly appointed "Chief Vibes Officer."Not familiar with the title "Chief Vibes Officer?" How about "Curator of Immaculate Vibes"? Smirnoff, ever so smooth, clarified in a press release: "Legally, ...

info@hypebae.com (Hypebae) Mon, 18 Nov 2024 Hypebae
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Tribute Brand Debuts "UNIFORMA" Collection

Digital fashion platform, Tribute Brand, debuts its Spring/Summer 2025 collection at Los Angeles Fashion Week. Featuring 10 virtual and 10 physical designs, "UNIFORMA" created an immersive experience."Through this dual presentation, Tribute Brand bridged the physical and virtual, illustrating its forward-thinking ethos: a future where fashion thrives sustainably across realities," the brand shared.Inspired by LA's culture of "selling a dream," the digital designs deliver an "essence of fanta...

info@hypebae.com (Hypebae) Fri, 15 Nov 2024 Hypebae