Culture
featured-image

NewJeans Drops "Zero" Music Video to Celebrate Coca-Cola Partnership

UPDATE (April 3, 2023): Shortly after being announced as the new global brand ambassador of Coca-Cola, NewJeans has released a new song to kick off their partnership with the beverage company.Titled "Zero," the track is accompanied by a refreshing music video in which Danielle, Minji, Hanni, Haerin and Hyein sing a catchy chorus inspired by a childhood nursery rhyme commonly known as the Korean version of "Eeny, meeny, miny, moe."Watch the music video down below and listen to "Zero" on all major...

info@hypebae.com (Hypebae) Mon, 03 Apr 2023 Hypebae
featured-image

Your April 2023 Monthly Horoscope and Zodiac Predictions

Spring is in full swing as temperatures rise and tulips bloom with April gearing up to follow suit and deliver a bouquet of abundance -- for those willing to work for it.While we're in the midst of Aries season, the first sign of the zodiac and a cardinal one at that, grabbing life by the rams' horns is the name of the game. The sun and Mercury are situated in the fiery sign and considering that the latter orb is the planet of communication, this alignment is pushing you to speak now -- forget f...

info@hypebae.com (Hypebae) Mon, 03 Apr 2023 Hypebae
featured-image

Cis Women Using Their Voices Against the Anti-LGBTQ Movement Is More Important Now Than Ever

Recently the state of Tennessee became the first state to ban drag shows in public spaces actively and currently, according to the ACLU, there are 435 anti-LGBTQ bills in the U.S.In 2023, with women's rights constantly being questioned by Cisgender white men, I'm sure the wave of homophobic and transphobic organizing won't come as a surprise. However, this is an active plead to Cis women to unite with fellow LGBTQ co-workers, family and friends as allyship from women is critical at this point in...

info@hypebae.com (Hypebae) Wed, 29 Mar 2023 Hypebae
featured-image

NewJeans Is the Newest Face of Coca-Cola

NewJeans has signed yet another brand deal -- this time with Coca-Cola.Since their debut, the K-pop quintet has garnered much attention both in South Korea and globally, going viral for their hits like "Hype Boy" and "OMG." With their popularity, the musicians have signed multiple brand deals, from individual ambassador partnerships (Danielle for Burberry, Minji for Chanel and Hanni for Gucci, just to name a few) to collective deals with Levi's and McDonald's Korea.Continuing their venture into ...

info@hypebae.com (Hypebae) Wed, 29 Mar 2023 Hypebae