Culture
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Penfolds Announces NIGO As First-Ever Creative Partner

Going from fashion to fine wine, creative heavyweight NIGO reveals he will join Australian winemaker Penfolds as its debut creative partner. The announcement came months after the creative’s KENZO appointment as he continues to expand his horizons across the artistic landscape. For the multi-year partnership with Penfolds, NIGO plans to work with the brand on developing the creative identity of select special projects. It is expected that the creative will not only help elevate Penfolds’ vis...

info@hypebae.com (Hypebae) Wed, 12 Jul 2023 Hypebae
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Why America Is in Its Flop Era -- And What We Can Do To Help

Today marks the anniversary of America's independence and while July 4 is traditionally a day reserved for barbecue, beer and the beach, many of us are asking ourselves -- what exactly are we celebrating?After an onslaught of transphobic laws, the overturn of Roe v. Wade and most recently, affirmative action, lighting fireworks in honor of that fateful moment in 1776 feels pointless. However, if we're going to celebrate the fourth of July differently this year, then we might as well make an impa...

info@hypebae.com (Hypebae) Tue, 04 Jul 2023 Hypebae
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How Kinfolk Is Reclaiming Black History With AR

In a day and age where elected officials are banning ethnic studies and attempting to further re-write history, augmented reality app Kinfolk is working to reclaim it.Established in 2017, co-founder Idris Brewster launched a campaign to remove the statue of Christopher Columbus in Columbia Circle in New York. While in 2023, we're well aware of the Spanish colonizer's heinous actions and have gone so far as to refer to the anniversary of his arrival to America as Indigenous People's Day, his lega...

info@hypebae.com (Hypebae) Tue, 04 Jul 2023 Hypebae
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July's Full Super Moon in Capricorn Wants You To Find Strength in Vulnerability

While we may be in the thick of Cancer season, tonight's full moon in Capricorn is pushing things into high gear.Also known as the Buck moon, according to The Farmer's Almanac, the celestial body will appear seven percent larger than usual as it is also a super moon, adding more charge to tonight's lunation. At first glance, Capricorn and Cancer seem like opposing signs. The third earth sign of the zodiac is known for its hardworking and ambitious nature and are the ones to go ghost and come bac...

info@hypebae.com (Hypebae) Mon, 03 Jul 2023 Hypebae