Culture
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Glossier's Revamped Basketball Court Adds Beauty to Real Life

Glossier proposes a new way to achieve that natural, summertime glow with an artist-led refurbishment of the Tompkins Square Park basketball court. Featuring vibrant colors selected by Na Chainkua Reindorf, this large-scale renovation with Project Backboard also expands Glossier's ongoing partnership with the WNBA.Since 2020, Glossier and the WNBA bring a revolutionary approach to sports partnerships, inspired by the unique focus on beauty pursued by female athletes. Emphasizing how WNBA players...

info@hypebae.com (Hypebae) Wed, 26 Jun 2024 Hypebae
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Starbucks Debuts New Line of Sparkling Iced Energy Beverages to Jumpstart Your Day

Starbucks® has debuted new energy drinks just in time for hot summer days spent on the go. Giving fans the ultimate jumpstart to their day, the latest iced energy beverages are a fusion of sparkling fruit flavors.Starbucks® Iced Energy comes in two different flavor variations: Melon Burst Iced Energy and Tropical Citrus Iced Energy. Melon Burst is a refreshing blend of melon and cucumber flavors combined with Passion Tango® Tea, which has 180 mg of caffeine. Tropical Citrus has a passionfruit...

info@hypebae.com (Hypebae) Wed, 26 Jun 2024 Hypebae
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Squarespace CMO Kinjil Mathur On Supporting the Future's Female Leaders

Kinjil Mathur is Squarespace's Chief Marketing Officer. Every day, she finds motivation in the idea of pushing the brand's mission and vision forward, while building and supporting a team of innovative and creative individuals. Joining the company back in 2017, Mathur's witnessed a lot of change over the years, something that she's excited to adapt to and learn from.As a woman of color in a leadership role, she recognizes the importance of supporting the next generation, hoping to inspire a new ...

info@hypebae.com (Hypebae) Tue, 18 Jun 2024 Hypebae
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What the Pegasus 41 Relay Was Really Like, According to Four Badass Women Running It

Picture this: 41 strangers from across the globe – China, Mexico, Los Angeles, Paris, South Korea, Berlin, you name it – gathered in a Greek amphitheater on Mount Helicon at midnight. Their mission: to race to Mount Olympus, over 270kms away, in under 22 hours. It almost sounds like a trailer for a film (or a wild reality TV show) but this scene of mythological proportions was a real event. To celebrate Global Running Day, Nike Running launched the new and improved (but ever-reliable) Pegasu...

info@hypebae.com (Hypebae) Wed, 12 Jun 2024 Hypebae