Skating into the spotlight, Serotonin Valley, an emerging London skate brand has just launched its debut collection. But it's not just skating that Serotonin Valley stands for, it's a representation of everything "where street, skate and surf culture vibes from the '70s come alive," according to the press release.Born from the hustle of London, the chill of California and the creative pulse of Tokyo, Serotonin Valley captures a global energy, built on embracing individuality and building a commu...

2024 has undoubtedly been the year of sport, with defining moments that have captivated fans and reshaped the cultural significance of athletics. At the Paris Olympics, South Korea's Kim Ye-ji earned silver in the women's 10-meter air pistol with remarkable focus. Meanwhile, Naomi Osaka made a highly anticipated return to tennis and Angel Reese had a standout rookie season in the WNBA.We also saw a significant increase in sports being turned into content. Some moments were even "meme-ified" like...

We all have our go-to ramen brands, but one name always stands out -- Indomie, a true global classic. It's no surprise that Indomie has been crowned "The Most Chosen Noodle Brand in the World" and "The Top Halal Instant Noodle Brand," according to Kantar's "Brand Footprint" report.Now, Indomie is taking things to the next level by teaming up with K-Pop sensation, NewJeans for it's vibrant global campaign, "Oh My Good! It's Indomie." This dynamic partnership brings fresh energy and innovation to ...

Fresh off the "Sweat" tour, Troye Sivan is gearing up to hit the stage in Australia and New Zealand as part of his global solo tour, all while celebrating the success of his 2023 album, Something to Give Each Other. But that's just the beginning -- he's also joining forces with Smirnoff, as the brand's newly appointed "Chief Vibes Officer."Not familiar with the title "Chief Vibes Officer?" How about "Curator of Immaculate Vibes"? Smirnoff, ever so smooth, clarified in a press release: "Legally, ...