Four years ago, Rechelle Dennis, along with co-collaborator Sophia Dennis, set out to curate a digital community for young Black women aimed at advocating for Zillennials by amplifying their voices and providing a platform for them to grow professionally and personally. Through candid conversations with members of the boundary-breaking generation to understand their needs and wants and how to meet them where they're at, the two launched Girls United, under Essence, and have shifted the cultural ...

Without having a traditional background in business, Brittany Chavez built Shop Latinx from the ground up out of necessity for Latinx businesses resources. Originally a marketplace, Shop Latinx is a platform that amplifies Latinx creatives, businesses, artists and designers. This past spring, Chavez continued to explore storytelling through social media, as she created beauty-centric platform Our Paradiso which caters to a community of beauty lovers and brands.Read ahead to see how Chavez balanc...

BLACKPINK have been spotted inside London's Buckingham Palace, and for good reason. The South Korean girl group were just awarded honorary MBEs (which stands for member of the British Empire).The ceremony comes shortly after South Korea's president, Yoon Suk Yeol, began his state visit, whereby King Charles was heard praising the undeniable global reach of Korean pop culture. Alongside their virality, BLACKPINK were also noted for their support of environmental causes. "I can only admire how the...

Festive home decor, holiday movie marathons and seasonal scents mark the beginning of the best time of year. From themed get-togethers to long-awaited getaways, the spirit of the holiday season is felt in the air. However, what truly gets people in the holiday mood is the highly anticipated return of gift-giving season. For those who are stumped and don’t know where to start this season, Hypebae, along with Pura, have simplified the process with a curated holiday gift guide, featuring the fres...