If the Spring/Summer 2025 runways are anything to go by, the thrill of the 2024 Paris Olympics and Paralympics is still going strong.  Fashion brands have wholeheartedly embraced that athletic spirit, tapping  some of the world's top athletes as inspiration for their collections or campaigns (see AVAVAV) and bringing them along for the ride, too. Starting off New York Fashion Week with a bang, Sunisa Lee made appearances at Off-White, Tory Burch, Brandon Maxwell and Tommy Hilfiger. At Burberry...

The latest stop of W Hotels' cultural initiative W PRESENTS lands in Budapest, Hungary with headline act Bora Uzer. Following the tour of Edinburgh with the founders of LUNCH concept, Hypebae enlists Berlin-based content creator Marvin Mario to take us to his Budapest hotspots as he gears up for the high-energy event at W Budapest.Located on Andrássy Avenue, a UNESCO World Heritage Site, W Budapest is a daring hotel that has carefully restored and reimagined the historic Drechsler Palace, previ...

Behind most success stories are often big dreams and a spark of spontaneity. Case in point: the origin of Slice Girls Tennis Club. Founded in August 2022, by a trio of friends: Alexandra Philius, Shaina Louis-Jean and Carole Hollant.All three women shared a love for sports growing up, though each pursued different passions. Philius was particularly versatile, excelling in tennis, golf, cross country, martial arts and track and field. She and Louis-Jean (her cousin) took flamenco, ballet and tap ...

Samsung wants to help improve the experience of holidaymakers with its new "Found In Translation" campaign. After new research revealed that 72% of British holiday-goers believe their experiences abroad would be improved if they could communicate better with the locals, Samsung hopes to address the issue with its new Galaxy AI.Teaming up with world traveler and Emily in Paris star Samuel Arnold, the tech pioneer has launched a new travel hub to help adventurers improve their travel experiences a...