The Hypebae Beauty Team loves a good bob. (We're still tickled over the "FAB" trend.) It's safe to say that the bob has reemerged over the last few years as one of the most universal hairstyles to date. From TikTok to Instagram, there's not a corner on social media where you won't see a girl living in the bob-iverse.Bobs are the vibe any time of year, but they elevate those low-key cozy looks for the fall/winter months. Whether you're wearing a bob the French girl way, or going straight Hailey B...

If you're on the beauty side of TikTok, you've seen content creator Golloria's viral "This is the darkest shade" complexion reviews for beauty brands. In Golloria's vids, she examines foundations, concealers, bronzers and an array of complexion-related makeup products. In the reviews, she uncovers a disturbing truth that plagues the beauty industry: The swatches online don't match the shades IRL.Golloria's viral "This is the darkest shade" series has garnered a massive viewing and for good reaso...

You're literally on the next artistry level when you can commission a tattoo artist to come wherever you are, no matter what you're doing, just to give you new ink. SZA is clearly living on another planet than we are as she closed the deal on a new tatt while backstage at her show.The star shared on her Instagram Stories that she got a new tattoo from tattoo artist Ziggy Skye. Although Skye is usually based at a Hollywood tattoo and piercing studio called The Carousel, they made a special trip t...

Another week, another opportunity to update your beauty top shelf.The Hypebae Beauty team is dedicated to providing you with the latest and greatest in skincare, haircare, makeup, fragrance drops and more on a monthly basis. But we understand that sometimes you need a more frequent fix. That's why we're switching things up to deliver weekly updates and recommendations to keep you feeling and looking your best.Stixx M, our in-house beauty editor and industry expert, will drop the tea on the most ...