Pinterest is forecasting that the sea witch will dominate in 2025 and we're starting to think they might be onto something. "In 2025, Gen Z and Millennials will dive headfirst into sultry siren makeup, wet wavy hair and moody mermaid manicures from sunup to moonlight," the platform stated in its 2025 trend report.The numbers speak for themselves with searches for "dark siren makeup" up 40%, "dark mermaid makeup" skyrocketing 695%, the "wavy wet hair look" rising by 90% and "sea-inspired nails" s...

Rumors of MAC's beloved "Studio Fix" Powder Foundation being discontinued sent makeup artists into a frenzy online but the brand is finally setting the record straight. The cult-favorite product isn't going away, it's getting a reformulation.MAC's "Studio Fix" Powder Foundation's major makeover centers around removing the talc in its formula. Talc is used in makeup because of its ability to absorb moisture and allow products to transform skin texture into a more silky and smooth version of itsel...

Fragrance can blur the traditional boundaries of femininity and masculinity by overlapping and intertwining traditional conventions. Finding a scent that is truly your own is the embodiment of a spectrum of notes that are both traditionally feminine and masculine, not one or the other. In a gender-diverse and inclusive world, consumers are looking to buy into beauty that represents them on all fronts — with fragrance as the story of scent telling the bulk of our day-to-day lives.Are you in th...

MAC Cosmetics wants to revolutionize lip gloss with a makeup formula that delivers intense color payoff minus the sticky mess, so the brand is adding to its "Lipglass" collection with the new "Lipglass Air" Non-Sticky Gloss and the "Lipglass" Blow Plumping Oil.The "Lipglass Air" Non-Sticky Gloss provides the lips with eight hours of hydration and feels light as air. The range includes the shades "Zephyr," "Opal," "Behaved," "Snobbish," "Spritz," "Instinct," "Casual," "Talented, "Aesthetic" and "...