Beauty
featured-image

Is Hailey Bieber Selling Rhode?

Rhode, the skincare and makeup brand founded by model and entrepreneur Hailey Bieber, may soon be heading toward a major transition. According to sources cited by Reuters, Bieber is reportedly in the early stages of exploring a potential sale.The media outlet reports that she is beginning preliminary conversations with prominent investment banks, including JPMorgan Chase and Moelis, to assess interest from prospective buyers. The sale could be worth a potential $1 billion USD.While no formal sal...

info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
featured-image

Clairo Is ILIA Beauty's First-Ever Celebrity Ambassador

ILIA Beauty is announcing its first-ever celebrity partnership with the singer Clairo. As a fan of the brand's products, Clairo felt that the skincare-powered makeup reflected her appearance onstage and when she is off-duty.As an ambassador for the brand, Clairo is offering fans an assortment of favorites from ILIA to enjoy. The ILIA "Clairo Edit" Set features the new "Eye Stylus" Shadow Stick, "Clean Line" Gel Eyeliner, "Lip Sketch" Hydrating Crayon in "Rhyme," "Limitless Lash" Mascara in "Afte...

info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
featured-image

4 Fashion Brands Tapping Into the Mermaid Beauty Aesthetic

Pinterest is forecasting that the sea witch will dominate in 2025 and we're starting to think they might be onto something. "In 2025, Gen Z and Millennials will dive headfirst into sultry siren makeup, wet wavy hair and moody mermaid manicures from sunup to moonlight," the platform stated in its 2025 trend report.The numbers speak for themselves with searches for "dark siren makeup" up 40%, "dark mermaid makeup" skyrocketing 695%, the "wavy wet hair look" rising by 90% and "sea-inspired nails" s...

info@hypebae.com (Hypebae) Thu, 03 Apr 2025 Hypebae
featured-image

Don't Worry, MAC's Best-Selling "Studio Fix" Foundation Is Not Going Away

Rumors of MAC's beloved "Studio Fix" Powder Foundation being discontinued sent makeup artists into a frenzy online but the brand is finally setting the record straight. The cult-favorite product isn't going away, it's getting a reformulation.MAC's "Studio Fix" Powder Foundation's major makeover centers around removing the talc in its formula. Talc is used in makeup because of its ability to absorb moisture and allow products to transform skin texture into a more silky and smooth version of itsel...

info@hypebae.com (Hypebae) Thu, 03 Apr 2025 Hypebae