Beauty
featured-image

e.l.f Cosmetics Taps Judge Judy to Combat Crimes Committed Against Your Face

Beauty took center stage during one of sport's biggest nights, the Super Bowl LVIII, with e.l.f Cosmetics airing a star-studded 30-second commercial titled "Judge Beauty." The ad took place in a courtroom dedicated to ending  "Crimes committed against the eyes, lips and face."The presiding judge in e.l.f court was none other than Judge Judy Sheindlin, aka "Judge Beauty," a fan favorite for her quick wit during her over 25-year syndicated court show run.The case? Judge Beauty is putting an end t...

info@hypebae.com (Hypebae) Tue, 13 Feb 2024 Hypebae
featured-image

Get the Look: Private Policy's FW24 Slicked Back Hairstyle

Private Policy brought the 19th century Wild West to New York Fashion Week with it's Fall/Winter 2024 collection, bridging western flare with futuristic forms. The brand aimed to "Set the stage for a groundbreaking exploration at the nexus of fashion, technology and societal discourse, centering around the dichotomies of AI" according to a press statement. In translation, the models strutted down the runway in garments that were an ode to Wild West aesthetics with a modern twist that revealed th...

info@hypebae.com (Hypebae) Tue, 13 Feb 2024 Hypebae
featured-image

Miu Miu and L'Oréal Reveal Beauty Partnership Plans

If you've ever dreamed of smelling as luxurious as a Miu Miu runway show, you're in luck, as the brand just announced a worldwide long-term license agreement with L'Oréal Groupe to create luxury beauty products. First on the agenda is none other than fragrances, which are expected to launch in 2025.This announcement comes fresh off of the success of L'Oréal's collaboration with Prada, "Over the past years, we have successfully established a very strong partnership with Prada teams. We are now ...

info@hypebae.com (Hypebae) Sat, 10 Feb 2024 Hypebae
featured-image

This Runway-Approved Scalp Serum Totally Rescued My Braids

Post-salon glow-up, when you've left with your silk press, braids or whatever new school take on the leave-out is flooding our FYPs this month (here's looking at you Ruka Invisiblend) inevitability you hit the eight-day mark and your hair is in desperate need of a hydration boost. Of course, you can quite confidently reach for foam dry shampoos, oils and leave-in conditioning sprays to refresh dry Afro hair as a pre-washday answer, but as those of us with sensitive scalps know all too well: this...

info@hypebae.com (Hypebae) Wed, 07 Feb 2024 Hypebae