Beauty
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Anya Taylor-Joy, Jisoo and Willow Smith Join the World of Dior Perfumes

There’s a world where beauty and brilliance become one and that wholly belongs to Dior. The luxury house has always set the standard, introducing iconic innovations—like the Dior Addict line—that have completely changed the trajectory of the beauty industry, and isn’t stopping anytime soon. Continuing to craft collections that feel both timeless and trend-forward, Dior is set to still reign supreme in 2026 as the brand and its A-list ambassadors — Anya Taylor-Joy, Jisoo and Willow Smi...

info@hypebae.com (Hypebae) Mon, 22 Dec 2025 Hypebae
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Mariah the Scientist Steps Into the Lab With Urban Decay

Urban Decay has tapped singer and songwriter Mariah the Scientist to be the face of its new Tube Job Tubing Mascara campaign. Inspired by the mascara's innovative formula, the star entered the lab to test out the product's claims of "instant length and a gravity-defying lift."Citing Mariah the Scientist's background in biology and affinity for dramatic lashes, Urban Decay says the partnership seamlessly blends science, artistry and attitude. In the campaign, the artist breaks down the science be...

info@hypebae.com (Hypebae) Thu, 18 Dec 2025 Hypebae
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Kaia Gerber Is the Newest Face of NARS

NARS has just announced Kaia Gerber as global brand ambassador. Citing the model's close relationship with the brand's founder and creative director François Nars, the duo says they hope to usher in a new era together — fueled by their shared passion for artistry."Working with [Kaia Gerber] on this campaign felt like stepping back into the age of the original icons. Those supermodels were more than faces; what I always loved about them was their joy," the founder says in a press release. "The...

info@hypebae.com (Hypebae) Wed, 17 Dec 2025 Hypebae
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Gisou Dropped a Blind Box for the Beauty Girlies — And It's Already Sold Out

Cult-favorite skincare and hair care brand Gisou is getting in on the blind box hype. In celebration of its new Honey Glaze Collagen Therapy Lip Mask and a recent holiday pop-up in New York City, the brand debuted a line of fuzzy accessories to dangle from your purse: the HoneyPups.Available in three colors and one mystery variation, the HoneyPups arrive sealed in a mystery bag, holding the newly-released beehive-shaped lip mask. On TikTok, unboxing videos are all the rage and Gisou's HoneyPups ...

info@hypebae.com (Hypebae) Tue, 16 Dec 2025 Hypebae