The holiday season is upon us and Orebella is celebrating with a new holiday campaign starring the brand's founder Bella Hadid. After the perfume line was officially launched in the Middle East this month, Orebella says its ushering in the next phase of its fragrance innovation.After successful expansions in the UK and Mexico, Orebella is continuing to conquer the global stage. Its newest growth is in the Middle East, with upcoming stores in Kuwait, Dubai and Saudi Arabia. In partnership with Ul...

Blush blindness is more prevalent than ever and TikTok users have just discovered a brand new way to wear the beloved product. Igari makeup, a Japanese beauty trend, consists of packing on the blush in order to get that cutesy flushed look. Also known as "drunk blush" or "hangover makeup" on the platform, Igari makeup is only the latest trend to capitalize on our obsession with blush.Similarly to other Japanese makeup trends, Igari makeup plays on that youthful beauty aesthetic by emphasizing ra...

REFY has just unveiled its "Chrome Collection," a limited-edition capsule in honor of the brand's fifth birthday. The iridescent collection includes two new products: the Cream Shimmer and the Chrome Lip Gloss, which promise to deliver that futuristic, multidimensional glow.For the launch, REFY referenced its signature minimalistic approach to dream up products that are both essential and elevated. Thanks to skin-loving formulas and glow-enhancing pigments, the brand says the collection is "more...

The Ordinary is known for delivering innovative skincare products to the masses, and the brand has just expanded its cult-favorite lineup. Harping on the internet's obsession with anti-aging products, the brand has officially unveiled the new Volufiline 92% + Pal-Isoleucine 1% — a plumping serum that's said to restore lost volume due to aging.The brand says that although moisturized skin can appear plumper, its new serum effectively delivers deeper volume thanks to skin-loving ingredients. "Th...