Birkenstock, renowned for its orthopedic footwear, is venturing into foot support in a completely different way. The heritage brand is launching its "Care Essentials" footcare line, which coincides with its 250th anniversary. This new range emphasizes the importance of holistic self-care, encouraging everyone to add restoring cracked and dry feet to their nighttime beauty routines.Deeply rooted in a commitment to foot health, the "Care Essentials" collection represents years of dedicated researc...

Moon Juice is back with a "Sleepy Girl Mocktail" that is bound to be your new bed stand bestie. The wellness brand is celebrating its fifth anniversary by adding a new cherry flavor to it's signature product: the Sleepy Magnesi-Om. Blending science and serenity, this delicious mocktail is the perfect addition to your bedtime routine.If you're suffering from uneasy nights and groggy mornings, trying magnesium might help. The robust mineral is readily available in our bodies, so it does wonders fo...

Jeanne Damas, the Parisian model and influencer known for bringing "French Girl" beauty worldwide, is launching a new makeup palette for her brand Les Filles En Rouje. "La Palette Desir," the latest addition to the staple "Palette Lèvres" line, is inspired by attraction, desire and yearning — and who better to tell us what that looks like than a resident of the most romantic country on Earth? Enclosed in Les Filles en Rouje's classic golden case, this creamy formula is lightweight and builda...

On the heels of Hispanic Heritage Month, it's important to recognize the incredible contributions of Hispanic and Latina founders in the beauty industry.  So, we asked five beauty founders to tell us about the traditions they carry from their culture and what beauty means to them. Through their innovative brands, they are catering to the Hispanic community's needs and inspiring people worldwide. In a world that's often lacking in representation, these beauty entrepreneurs are carving their own ...