Beauty
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innisfree Launches New Jeju Color Picker Makeup Collection

K-beauty brand innisfree has launched a new collection of its fan-favorite Jeju Color Picker makeup. Taking inspiration from camellias, the latest offerings focus on blush-toned shades ranging from bright red to soft pink.An eyeshadow palette features nine shades in matte and pearlescent finishes. Neutral browns and beiges create a smokey base for brighter tones including brick red and dusty rose. For the cheeks, two camellia-embossed blushes arrive in coral pink and scarlet red. Lastly, a serie...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE
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Fenty Beauty Launches Limited-Edition Highlighter for Rihanna's Birthday

In honor of Rihanna's birthday month, Fenty Beauty has launched a limited-edition version of its beloved Killawatt Freestyle Highlighter.Transforming one of the brand's most popular shades, rose gold "Moscow Mule," into a limited-run compact, Fenty Beauty's new offering can be used on the face and eyes for a pop of high-impact shine. Its powder formula glides on like a cream and melts into the skin, resulting in a lit-from-within glow. Rih herself uses the highlighter on her body for a shimmery ...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE
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BECCA Cosmetics Is Closing for Good

BECCA Cosmetics, the beloved makeup brand that has changed the beauty game since the early '00s, has announced that it will be shutting down for good this year. The Estée Lauder Companies-acquired label took to Instagram to reveal the news."The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses," the brand stated. This decision is a part of Estée Lauder's Post-COVID Business Acceleration program, which was es...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE
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Got Milk? Skincare's Latest Fad Is Probably in Your Fridge

Milk: it's not just for drinking anymore. Though the nutritious beverage is most widely associated with building strong bones and mixing with coffee, the kitchen staple also works wonders when applied topically to the skin. Rubbing milk into your face and body might seem like a bizarre idea, but it's actually a practice that dates back to ancient Egypt. Cleopatra, the ruler who pioneered various beauty practices including smokey eyeliner and perfume-making, used to bathe in donkey milk. In fact,...

info@hypebae.com (HYPEBAE) Tue, 23 Feb 2021 HYPEBAE