If you’re on the #beautytok side of  TikTok, you’ve definitely seen Glow Recipe's Watermelon Glow Niacinamide Hue Drops doing the rounds. They went viral before the product was even available, thanks to influencers such as Mikayla and Aysha Harun. For the uninitiated, the hue drops are an updated version of the beloved OG Watermelon Glow Niacinamide Dew Drops; a must-have in every clean girl aesthetic skincare routine. (Fun fact: the first version is so popular that one sells every 12 ...

It's no secret that Saie Beauty's Slip Tint Tinted Moisturizer is a fan favorite for many beauty lovers, especially those who have sensitive or acne-prone skin. The product's non-comedogenic lightweight formula is a pro for those "your skin but better" makeup looks. Now the brand is releasing a sister product, the Slip Tint Radiant All Over Concealer, with the hopes of bringing all the greatness of the moisturizer into a more flexible, multi-use product.The founder of Saie Beauty, Laney Crowell,...

PHLUR just turned its viral "Missing Person" fragrance into a decadent body oil to mark the second anniversary of the launch of the regularly sold-out scent.The brand describes the "Missing Person" Body Oil as a "silky yet lightweight oil infused with skin-mimicking lipids and floral oils, naturally rich in ceramides that absorb easily and nourish the skin." The fragrance blends a selection of notes. Laying the groundwork are musk, bergamot nectar and sheer jasmine. Middle notes including fresh ...

Kourtney Kardashian-Barker is no stranger to opting for the healthier options on the menu, so when the opportunity arose to collaborate with popular supermarket Erewhon, it was a no-brainer. “Collaborating with Erewhon was such a natural decision for me. Not only is it one of my favorite wellness destinations, but they also carry Lemme in all of their stores,” Kardashian-Barker tells Hypebae, speaking exclusively about the new collab.The reality star and entrepreneur first launched Lemme, a ...