Known for their insane collaborations, makeup giant e.l.f. Cosmetics is once again partnering with an industry disruptor known best for helping us all on the journey to love. The cosmetics brand and Tinder have hooked up to create a makeup collection worthy of date night.Alongside this launch, the unexpected duo is launching a social campaign entitled "Face the First Date" with Too Hot to Handle and Perfect Match star Harry Jowsey. View this post on Instagram A post shared by e.l.f. C...

The Diotima Spring/Summer 2025 collection felt straight out of a storybook. Inspired by a Jamaican folklore called "Pocomania" (which means 'little madness'), the show let viewers immerse themselves in a fantasy landscape; a creative fairytale come to life.Addiction Tokyo, the Japanese makeup brand took the lead on beauty. Known for its creativity and ability to allow brand fans to be as expressive as possible, the prestige products were perfect for Diotima's theatrical look. "This makeup look i...

Eadem, the BIPOC-founded beauty brand created for skin that is rich in melanin, has launched its first-ever body care serum, created to help heal and prevent ingrown hairs.The Smooth Slate Ingrown Relief Serum works to tamp down irritation and inflammation after hair removal, whether that's shaving, waxing or even laser hair removal. It will allow ingrown hair to come to the surface, essentially un-trapping it and helping made hyperpigmentation, while also slowing down hair regrowth.Made with po...

When Paris Hilton tells us what to drink, we listen. The media maven and socialite, alongside her media company 11:11 Media, has partnered with the global fast-casual chain Joe & the Juice to bring her favorite morning drink to her fans.The "Iconic Tonic" joins the line-up of high-quality juices, coffees and nutritious food offerings that the brand is known for, promising to amp up your beauty and skincare routine with a single sip. This pink wellness drink is also inspired by Hilton's new a...