Brushing and flossing have never been particularly sexy, but a crop of stylish hygiene brands -- peddling everything from sleek electric toothbrushes to 40-dollar mouthwash -- are aiming to change the ho-hum nature of oral care.Last month, Colgate (yes, the drugstore giant) launched CO. by Colgate, a sister line targeted at Gen-Z consumers. Touted as the "first-of-its-kind oral beauty line that flips the script on everyday oral care upkeep," the brand could be described as the Glossier of dental...

Rael, a holistic period care label designed by women for women, has launched its new collection of vulva care items. The range consists of a Soothing Gel to Foam Feminine Wash, Soothing Feminine Wipes, Soothing Feminine Mist and Soothing Relief Gel.Made out of K-beauty technology, the feminine wash gently cleanses and balances your vulva while leaving it feeling fresh and clean throughout the day. Formulated with natural ingredients like soothing hibiscus, pomegranate and pH balancing lactobacil...

MAC is taking us back to the early '00s by relaunching its iconic Squirt lip gloss with a twist. Now dubbed the Squirt Balm, the upcoming product is a part of the limited-edition, first-to-market MAC Underground series."When I was first introduced to this luscious, buttery formula, I knew instantly it would be the perfect vehicle to re-introduce the color of iconic Squirt lipglass, a transparent yellow-green that makes your lips look like they’ve been glazed with golden honey," said MAC's seni...

Founded by Rachel James, Chicago-based beauty brand Pear Nova specializes in luxury, vegan nail products that celebrate all skin tones. Since launching her company in 2012, after she gained experience in beauty school and graduated with a degree in fashion merchandising around nine years ago, James has made it her mission to create a brand that combines her passion for both industries. Pear Nova boasts a wide range of nail polishes and luxe nail care products that encourage women to indulge in e...