If you've ever stumbled upon a line that went on for several NYC blocks — chances are, you've witnessed the very real power of a beauty pop-up. Sometimes underwhelming, but never discreet — makeup, skincare and fragrance pop-ups are all the rage both on TikTok and IRL. Because where there's a photo op and the chance to buy products from your favorite brand, there's a crowd of beauty lovers lining up overnight.When it comes to beauty pop-ups, brands are constantly reinventing the wheel. Altho...

Grammy-winning singer Solange Knowles released her very own makeup edit in collaboration with clean beauty brand ILIA. Inspired by the Eldorado Ballroom Houston, a historical music hall known for amplifying Black artists — the "Eldorado Ballroom Edit" is not only a culmination of Knowles' personal favorite ILIA products, it's a brand new creative medium for the multidisciplinary artist.This summer, Knowles and Saint Heron curated a series of live performances to preserve the legacy of Black ar...

NYX's budget-friendly makeup products have amassed a huge fanbase — and that includes Saweetie and Paris Hilton. The two joined forces with NYX for its new "If You NYX, You Know," campaign, which aims to celebrate the brand's ethos of accessible beauty for all.As devout makeup lovers, Saweetie and Hilton are longtime fans of NYX. When Saweetie was first learning how to do makeup, she recalls having NYX products in her arsenal. For this reason, teaming up with the brand alongside Hilton is a hu...

Getting a personal color analysis just got a whole lot easier thanks to e.l.f. Cosmetics and Pinterest. The two joined forces to create "color e.lf.nalysis," an immersive digital experience that matches you with your most flattering makeup shades. After snapping a selfie, the tool informs you of your color-season — so you can tailor your beauty looks to suit you better.K-beauty color analyses recently went viral on TikTok for being an accurate way to assess the colors that complement you best ...