K-beauty has taken the internet by storm for its holistic approach to skincare — and luxury brand Unplain is setting itself apart by focusing on science-backed results over gimmicks. The brand claims that your skincare routine shouldn't be about having the most popular ingredients, but rather ensuring that ingredients work in harmony with your skin's ecosystem.Unplain says that other skincare products unknowingly negatively affect our skin's balance — leading to issues like breakouts and irr...

While beauty trends are known to ebb and flow, the constant reinvention of eyebrows is far from coincidental. Over the past few decades, we've seen eyebrows evolve from pencil thin to bushy and bold — and we've even seen them disappear off our faces altogether thanks to bleached and shaven brows. But in 2025, TikTok is especially in favor of straight and lifted brows — which begs the question, where did our eyebrow tails go?In the late '90s and early '00s, the ultra-arched, thin "sperm brow"...

Even with how advanced our skincare routines have become, we still fail to give our full body the same amount of attention we give to our faces. Because of this, we often ignore our rear ends altogether when it comes to concerns like acne and hyperpigmentation. With this in mind, Roger Ein founded Buttface — the first-ever, facial-grade skincare brand designed solely for your butt.Buttface believes that our butts deserve better. The idea for Buttface came when Ein noticed his partner applying ...

Addison Rae just dropped a music video for her song "Times Like These," and the beauty moments are undeniable. Along with sharp winged liner and a huge head of hair, Rae wears a full face of Armani Beauty. Her video look includes pouty berry lips, shimmery frosted eye shadow and bright flushed cheeks — all of which speak to her signature beauty aesthetic, carefree yet, intentional.The singer is no stranger to serving glamour, and this music video is full of the allure and sexual energy she's b...