Rita Ora is truly in her style and beauty titan era. Coming off the heels of another clothing collection launch with retailer Primark, the British singer just announced her first haircare line called TYPEBEA. In partnership with Anna Lahey of Vida Glow, the brand is said to be the solution to the challenges Ora's faced throughout her hair journey, specifically in reversing years of damage from excess use of heat and styling during her music career. On the brand's purpose, Ora shares in a press s...

Louis Vuitton's "Perfume Atlas" collection is straight out of a fragrance dream containing a whooping 45 different scents in its white box set. Created by Jacques Cavallier Belletrud, Master Perfumer of Louis Vuitton, the 400-page book follows his global journey of searching for and sourcing the ingredients used for the brand's fragrances.The atlas also includes words by respected perfumery author Lionel Paillès, illustrations by Aurore de la Morinerie and photographs by Sébastien Zanella to c...

Sally Hansen is making waves in collegiate sports by inking its first-ever, male athlete-led beauty partnership. The brand partnered with Duke University basketball player Jared McCain, who is vocal on social media about his love of painting his nails. McCain's TikTok page showcases his fun-loving personality, with several videos showing viewers a glimpse of his perfectly painted nails.To announce the partnership, the player posted a TikTok video that now has 3.9 million views, painting his nail...

Tennis pro Serena Williams has officially entered the beauty arena, announcing her new makeup line,Wyn Beauty. Williams is no stranger to making a beauty statement on and off the court, especially early on in her career, as she'd rock braided hairstyles with various colored braids. As she journeyed through her career, Williams also made headlines for her statement nails and eye-catching game attire.Now, the recently retired star is taking on a new title as beauty brand founder, creating products...