Beauty
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'Euphoria' Head Makeup Artist Donni Davy Launches Beauty Brand

Euphoria fans, rejoice: Supported by A24, the hit HBO Max series' head makeup artist Donni Davy will enter the beauty space with her own makeup brand, Half Magic.Although Half Magic will launch with items inspired by the show's popular glam, Donni reveals that it isn't entirely a Euphoria line. “The makeup transcends the show. In its own way, it became its own entity. We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over,” she tells ...

info@hypebae.com (HYPEBAE) Tue, 15 Feb 2022 HYPEBAE
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Indya Moore Redefines Beauty Standards as YSL's New Ambassador

YSL Beauty has announced that Indya Moore will take on the ambassador role for its U.S. program, which aims to push boundaries and redefine conventional beauty standards.The brand's goal is to portray authenticity and freedom, which can be further cemented by Moore's passionate and unapologetic attitude. The Pose star shares: "Bigger. Bolder. Better. That's my philosophy in life and what I will carry into this partnership with YSL Beauty." They continued: "We share a passion for superior beaut...

info@hypebae.com (HYPEBAE) Sun, 13 Feb 2022 HYPEBAE
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Megan Thee Stallion Flaunts the Hair Tinsel Trend

Megan Thee Stallion took to Instagram earlier this week to serve hair tinsel and a real hot girl attitude. Blending purple and blue tinsel streaks into a long dark wig, the Popeyes collaborator sets the tone for a season of creativity.Popularized by the likes of Beyoncé and Katy Perry, the hair tinsel aesthetic is pervading the beauty industry. The trend has garnered a TikTok following of over 85 million views and has gained the name "fairy hair." Tinsel speaks to the playful second coming of...

info@hypebae.com (HYPEBAE) Fri, 11 Feb 2022 HYPEBAE
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BLACKPINK Lisa Stars in Latest CELINE Parfumerie Campaign

CELINE Parfumerie has unveiled its latest campaign starring global ambassador, Lisa of BLACKPINK.Directed and shot by Hedi Slimane in France, the visuals mark the first official campaign featuring the K-pop star. The rapper appears in full CELINE looks, including a ruffled dress and a sparkly crystal number, which are accompanied by her signature bob haircut. The video -- with Velvet Underground's "Pale Blue Eyes" playing in the background -- cuts to closeups of the brand's "Parade" perfume, whi...

info@hypebae.com (HYPEBAE) Thu, 10 Feb 2022 HYPEBAE