Launched in early 2020, Rbow is a rising Korean body care brand that aims to bridge the gap between beauty and art. The label's offerings range from hand and body creams, to lip balms and perfumes.Sohyung Kim, the brain behind the label, utilizes her previous experience as the former director at Gana Art gallery. "There are tons of cosmetics brands in the world but there was nothing inspired or connected with art," the founder explains. She additionally shares in a press release that Rbow aims t...

You've probably heard of microblading, a popular solution for enhancing sparse eyebrows, but have you heard of nanoblading? Also referred to as nano brows, the procedure is essentially a semi-permanent tattoo that, when executed properly, results in fluffy, perfectly coiffed brows. Longer-lasting than microblading and suitable for oily and scarred skin, nanoblading presents an appealing new solution for over-plucked or otherwise high-maintenance eyebrows.HYPEBAE consulted Shaughnessy Otsuji, o...

With K-beauty having become a global sensation in recent years, skincare and makeup influencers like Risabae and Pony have also garnered a huge following on their social media platforms. At the center of the Korean beauty world is YouTube, where thousands of content creators share their secret tips and start new trends. For those looking for new YouTubers to follow, we've gathered a list of beauty creators you should pay attention to in 2021.One of our favorites is Yoo's Beauty, a channel featur...

K-beauty brand innisfree has launched a new collection of its fan-favorite Jeju Color Picker makeup. Taking inspiration from camellias, the latest offerings focus on blush-toned shades ranging from bright red to soft pink.An eyeshadow palette features nine shades in matte and pearlescent finishes. Neutral browns and beiges create a smokey base for brighter tones including brick red and dusty rose. For the cheeks, two camellia-embossed blushes arrive in coral pink and scarlet red. Lastly, a serie...