Beauty
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Laura Geller Wants You to "Own Your Age" With Its New Campaign

It goes without saying that there's no age cap on looking and feeling beautiful and Laura Geller Beauty is making sure that everyone knows that with its new "Own Your Age" campaign. Starring comedian Leanne Morgan, the campaign aims to celebrate women over 40 years old. The cosmetic brand has even created a holiday in honor of older beauty lovers named "National Mature Women's Day," on which it will release the advertisements.Per the brand, this new campaign "explores the different facets of agi...

info@hypebae.com (Hypebae) Tue, 09 Apr 2024 Hypebae
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Olivia Rodrigo's Go-To Foundation Brand Just Dropped A Concealer Stick

Olivia Rodrigo is known for rocking minimal makeup looks, typically opting for those "your-skin-but-better" beats with her signature thick black liner and a mauve or berry-colored lippie. Last year, in a GRWM video for Glossier, Rodrigo showed her go-to complexion product, which is Exa Beauty's High Fidelity Semi Satin Foundation, in the shade "Allie."Now, the brand has announced a brand new product, the High Fidelity Brightening Concealer Stick, that comes in 28 shades. Its formula is packed wi...

info@hypebae.com (Hypebae) Tue, 09 Apr 2024 Hypebae
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Dear Internet Trolls, Doja Cat's Natural Hair Isn't up for Discussion

Doja Cat is no stranger to making a beauty statement with her bold makeup and hair choices. The artist has wowed us with every kind of look, from long pink tresses to brunette curls and even a bald head. Versatility is the name of the game for the rapper, who recently posted the cover art for her new music on Instagram, which happened to be a zoomed-in photo of her natural hair.The cover art shows her beautiful, tight, coily blonde 4C curls and internet trolls quickly flooded the now-turned-off ...

info@hypebae.com (Hypebae) Mon, 08 Apr 2024 Hypebae
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Meet NuNorm, The Brand Making Makeup For Men

NuNorm is a makeup line that was created specifically for men to "defy the stereotype that makeup is exclusive to women." It's founder, Jeff Lau, was inspired to create the brand by his son, whom he'd watch play in nail polish and makeup with his daughter. Seeing his son's "carefree attitude" towards wearing makeup proved to be pivotal, inspiring Lau to create a cosmetics line with men in mind and, he hopes, change the conversation around masculinity and makeup.The line consists of five products...

info@hypebae.com (Hypebae) Fri, 05 Apr 2024 Hypebae