Following up on its 18-pan "Prismic" eyeshadow palette, Byredo has now returned with new products for its makeup line. The lineup features a waterproof mascara, eyeliner and a five-color eyeshadow palette.Dubbed "Tears in Rain," the mascara sees a deep indigo hue splashed onto a sleek container signature to Byredo. The 24-hour, smudge-proof formula works great for hot and humid environments or even, literally, crying in the rain.Meanwhile, the "Practical Brown" eyeliner boasts a soft and shimmer...

Between game-changing skincare treatments and exciting new makeup launches, at HYPEBAE, our editors test out a bunch of products every month to find and share with you our latest beauty favorites. As we transition into spring, this March, we are reassessing our skin needs and addressing these concerns with products that we now can't seem to part with -- from a skin-plumping serum by Tatcha, to a FOREO mask treatment device ideal for at-home pampering. Following a year of isolation, we are a...

With K-pop's growing influence on the fashion and beauty industries, cosmetics brand Maybelline has now named ITZY its global spokesmodels. The group's members Yeji, Lia, Ryujin, Chaeryeong and Yuna join the likes of Gigi Hadid and Storm Reid to endorse the makeup label."I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals. ITZY champions self-love, individuality and self-expression to their fans and global community," Maybelline's Gl...

Taking to social media, Cardi B has announced that she is planning to launch her very own haircare line. The rapper additionally shared that the upcoming project is aimed to teach people about "Afro-Latina" hair.The decision comes after the musician received a series of negative comments on a video of her natural hair. "This year I will be coming out with a hair line that I've been working on at home for my hair and my daughters; however, I think it's time for people to educate themselves on nat...