Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that "aura beauty" would be one of 2025's major makeup trends. Inspired by the aura (spiritual, colorful energy fields), next year is all about cosmetics that move with your energy. Think of a living, breathing mood ring, but for your face. From holographic finishes to statement eyeshadow, "aura beauty" will be a reflection of your spirit, vitality and individuali...

Back for a third consecutive year, The Hypebae Beauty Awards celebrate emerging brands and beauty founders breaking barriers, amplify underrepresented voices and embracing the rich diversity of beauty. Through the innovative launches of the past calendar year, we honor the creators shaping the industry today, making it more inclusive – and more joyful – space with every drop.For 2024 we introduced the Hypebae Beauty Awards with a brand new category, touting the tools, gadgets and gizmos that...

Taking a page from Pantone's "Color of the Year" prediction, it seems like everyone, including Topicals, is hopping on the "Mocha Mousse" train. The viral skincare brand is releasing a limited-edition version of its bestselling "Faded" Under Eye Masks in a pretty, brown "Cognac" shade. This targeted treatment is designed to brighten and hydrate the skin while improving the appearance of dark circles.The "Faded" Under Eye Masks are made with hydrogel technology, allowing the area underneath their...

If you've ever wanted to be cozied up under a blanket, immersed in your favorite D.S. & Durga scent, now's your chance. The Brooklyn-based fragrance brand and Cotton Incorporated have come together to collaborate on an item unlike anything we've ever seen before — a scented blanket. The limited-edition "Cool Calm Cotton" Set includes a 100% cotton, striped brown throw and D&S & Durga's "Wild Brooklyn" Lavender auto perfume.Infused with a melange of lavender, vetiver grass and waysi...