The rise of AI in the beauty world is undeniable and for many, it's a constant battle between celebrating its innovation and acknowledging the unrealistic beauty standards it can project onto the world through curated images and content. AI has brought forward exciting opportunities to virtually try on beauty products, clothing, accessories and more to find what looks good with our spending money or leaving home. Yet, a simple scroll on social media can leave many feeling struck with comparison ...

No one wants to be considered cheesy, except for Julia Fox, that is, as she just revealed a bright yellow Velveeta hairdo at a Knicks game. Beauty's most daring It Girl is known for her bold hair and makeup looks and this time she's collaborated with cheese brand Velveeta to debut its new Velveeta Gold hair dye. The brand believes that Fox is a "trendsetter that bucks convention in favor of her own intuition, embodying the brand essence and La Dolce Velveeta mindset." Which, according to the com...

Gucci Beauty just announced NewJeans' Hanni as its Global Brand Ambassador, building on the existing partnership she's had with the House since October 2022. The star has previously worked on international projects, been the face of campaigns and attended fashion shows for the Italian brand. The fashion house says Hanni's "magnetic charisma, self-confidence and genuine authenticity perfectly embody Gucci Beauty’s core values."Before her beauty and fashion debut the global sensation has been ca...

Spring makeup looks are all about those "your-skin-but-better" moments complimented by perfectly flushed cheeks and a sun-kissed glow. Luckily, Freck Beauty just launched a new and improved version of its cult-classic CHEEKSLIME blush that now includes plant-based extracts from carrot root, rice, vegan collagen, ginseng root, soybean and quinoa. These ingredients help to brighten and balance complexion and support elasticity in the skin.The blush comes in six shades: "Rose Buddy," "Fielding," "C...