Beauty
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Pear Nova's Rachel James on Her Beauty Essentials and Building Her Nail Polish Brand

Founded by Rachel James, Chicago-based beauty brand Pear Nova specializes in luxury, vegan nail products that celebrate all skin tones. Since launching her company in 2012, after she gained experience in beauty school and graduated with a degree in fashion merchandising around nine years ago, James has made it her mission to create a brand that combines her passion for both industries. Pear Nova boasts a wide range of nail polishes and luxe nail care products that encourage women to indulge in e...

info@hypebae.com (HYPEBAE) Fri, 16 Apr 2021 HYPEBAE
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Red Hair Is Hotter Than Ever — Here's How To Get the Look at Home

The weather is getting warmer, and so is our hair -- red locks are hotter than ever, thanks to perennial trendsetters Gigi and Bella Hadid. Last month, the former made her post-pregnancy runway comeback at Versace, opening and closing the house's Fall/Winter 2021 show with a sleek, copper-toned mane courtesy of hairstylist Panos Papandrianos. The model and new mom later took to Instagram Stories to explain that her new color was inspired by The Queen's Gambit, the hit Netflix show starring Anya ...

info@hypebae.com (HYPEBAE) Thu, 15 Apr 2021 HYPEBAE
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Shiseido uno Teams Up With Anime Series 'Attack on Titan' on Latest Skincare Campaign

Shiseido uno, the Japanese cosmetics company's beauty brand for men, has recently joined forces with Hajime Isayama's anime series Attack on Titan on its latest skincare campaign.Comprised of four different commercials, the visuals showcase previous scenes from the series with characters conversing about how they suffer from dry skin. Featuring uno's new All-in-One series, characters like Eren Yeager, Reiner Braun, Levi Ackerman and select Titans are seen introducing the UV Perfection Gel, Crea...

info@hypebae.com (HYPEBAE) Wed, 14 Apr 2021 HYPEBAE
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Selena Gomez's Rare Beauty Makes Summer Easy With New Eyeshadow Palette and Primer

After dropping her "Stay Vulnerable" range earlier this year, Selena Gomez is now back with new makeup offerings for Rare Beauty. The release is comprised of an eyeshadow palette and primer.The Discovery Eyeshadow Palette features the beauty brand's long-lasting, crease-resistant formula in seven different shades collectively dubbed "True to Myself." Options include matte and metallic finishes that can be blended with one another for a standout makeup look. The pigments, boasting a smooth and cr...

info@hypebae.com (HYPEBAE) Tue, 13 Apr 2021 HYPEBAE