Following its latest range with Chipotle, e.l.f. Cosmetics has now teamed up with OUAI's Jen Atkin on another collaborative makeup collection. The line consists of six items inspired by the celebrity hairstylist's beauty philosophy of feeling powerful in your own skin."As a celebrity hairstylist, dog mom, new baby mom, someone who does her makeup in the car with her fingers and a woman running two brands, I’m the definition of girl on the go," Atkin shares with HYPEBAE. "Similar to OUAI, I rea...

Brushing and flossing have never been particularly sexy, but a crop of stylish hygiene brands -- peddling everything from sleek electric toothbrushes to 40-dollar mouthwash -- are aiming to change the ho-hum nature of oral care.Last month, Colgate (yes, the drugstore giant) launched CO. by Colgate, a sister line targeted at Gen-Z consumers. Touted as the "first-of-its-kind oral beauty line that flips the script on everyday oral care upkeep," the brand could be described as the Glossier of dental...

Rael, a holistic period care label designed by women for women, has launched its new collection of vulva care items. The range consists of a Soothing Gel to Foam Feminine Wash, Soothing Feminine Wipes, Soothing Feminine Mist and Soothing Relief Gel.Made out of K-beauty technology, the feminine wash gently cleanses and balances your vulva while leaving it feeling fresh and clean throughout the day. Formulated with natural ingredients like soothing hibiscus, pomegranate and pH balancing lactobacil...

MAC is taking us back to the early '00s by relaunching its iconic Squirt lip gloss with a twist. Now dubbed the Squirt Balm, the upcoming product is a part of the limited-edition, first-to-market MAC Underground series."When I was first introduced to this luscious, buttery formula, I knew instantly it would be the perfect vehicle to re-introduce the color of iconic Squirt lipglass, a transparent yellow-green that makes your lips look like they’ve been glazed with golden honey," said MAC's seni...