Beauty
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Meet Soft Services, the Very Chic Beauty Brand Targeting Common Body Skin Concerns

Soft Services, the newly launched beauty company co-founded by Annie Kreighbaum and Rebecca Zhou, isn't just another body care brand. The brainchild of two Glossier alums who are experienced in marketing and strategy in the digital retail space, Soft Services recognizes the lack of products that specifically address common body skin concerns (such as body acne and keratosis pilaris, the skin condition that causes small bumps), and wants to create solutions for the oft-neglected skin on your back...

info@hypebae.com (HYPEBAE) Wed, 19 May 2021 HYPEBAE
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Glossier Drops Ultralip, the Tinted Lip Balm Olivia Rodrigo Swears By

Glossier has unveiled Ultralip, a major new product first teased by Olivia Rodrigo in April. The viral singer, who most recently performed on Saturday Night Live, gave fans a first look at the tinted lip balm in an episode of Vogue's "Beauty Secrets" series.Formulated with moisturizing ingredients including jojoba oil and hyaluronic acid, Ultralip is described as the "sweatpants of lipstick." Indeed, its pillowy texture glides onto the skin, imparting natural-looking color in nine shades incl...

info@hypebae.com (HYPEBAE) Tue, 18 May 2021 HYPEBAE
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Shaving Brand Gillette Venus' Latest Campaign Encourages You to #SayPubic

Gillette Venus, known for its razors and shaving products, has recently launched its Venus for Pubic Hair and Skin collection. The range consists of a razor, exfoliant, shave gel and serum made specifically to cater to the unique needs of one's pubic area.Coinciding with the launch is its #SayPubic campaign in the form of a song encouraging women to use anatomical terms to refer to their pubic area instead of slang sayings like "bikini" or "down there." According to the label's research, only 18...

info@hypebae.com (HYPEBAE) Tue, 18 May 2021 HYPEBAE
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Ami Colé Is the Minimal Makeup Brand Celebrating Melanin-Rich Skin

Ami Colé is shining a spotlight on melanin-rich skin and Black beauty in all its forms. Founded by Diarrha N’Diaye, a first generation Senegalese American with eight years of experience in the beauty industry, the makeup brand has debuted three hero products: a tinted moisturizer, tinted lip oil and highlighter balm.Named after N'Diaye's mother, Ami Colé was founded as a response to the lack of clean, non-toxic products specifically formulated for melanin-rich skin. In fact, one in 12 produc...

info@hypebae.com (HYPEBAE) Tue, 18 May 2021 HYPEBAE