Who doesn't love the smell of a French bakery? Well, San Francisco-based genderless fragrance brand Liis, best known for its woody, sultry and viral Bo perfume, just dropped a delectable new scent that channels the rich and decadent scent of a pâtisserie."Choux Choux" is inspired by the beloved French pastry, choux à la crème, from which it derives its name. But the name belies a must sweeter connotation, too: chouchou is a French term of endearment that roughly translates to "darling." Cute,...

Merit, the vegan and cruelty-free beauty brand known for its easy-to-use formulas, has entered the fragrance world. And they aren't doing so with any old eau de toilette. No, the minimalist beauty brand expanded into a new category four years after launching with a super concentrated extrait de parfum, named Retrospect.As an extrait de parfum, the brand's debut scent is made of nearly 30% fragrance oil and therefore is sure to last – and, crucially, evolve – throughout the day.Crafted in par...

Tracee Ellis Ross's haircare brand Pattern Beauty is celebrated for creating products specifically for curly, coily and textured hair. Their latest launch steps into tool territory though, with the launch of their Hair Steamer. With it, Pattern is taking treatments that are normally done in the salon into the home.So how exactly does it work? Steamers utilize steam to gently open the hair cuticle, which allows strengthening products like deep conditioners and masks to penetrate through strands a...

Despite making award-winning earplugs since 2016, Loop hasn't actually made a set for sleep – until now. The "Loop Dream" earplugs are the first of their kind, but use the same Loop noise reduction technology, and then some. Offering the highest level of noise reduction in their repertoire – by 27 decibels – they promise the best sleep of your life, according to the brand.Loop's elevated earplugs into hot new accessory territory, taking the foam earplugs of days gone by and transforming th...