If you've ever wondered who the mastermind is behind Billie Eilish, Cardi B or Kylie Jenner's nails, her name is Sojin Oh.Hailing from Korea, the nail artist migrated to North America at the young age of 15 to help support her family. Oh's goals took her to the sunny city of Los Angeles, where she worked in the creative production industry for renowned fashion houses. Eventually, she decided to work independently and explore her creativity. Thus, sojinails was born.With her incredible talent and...

With National Face Mask Day (August 11) right around the corner, Lush has launched a new Brush Stroke Fresh Face Mask.The skincare product is infused with a soothing elixir of rose water and rose absolute, which both help to reduce redness on the skin. The formula also includes coconut blossom nectar for rejuvenation and carrot seed oil to give the complexion a healthy and supple look.To celebrate National Face Mask Day, Lush will be giving out free face mask samples at its stores in the United ...

YSL Beauty has debuted a brand new range of makeup-skincare hybrid products. The "NU" collection consists of five items created with Gen Z for Gen Z."'NU,' which translates to 'naked' in French, embodies perfectly the freedom and authenticity rooted in the Yves Saint Laurent values," Laetitia Raoust, GM of YSL Beauty U.S., told HYPEBAE. "Our next-generation makeup-skincare hybrid collection invites everyone to be true to themselves, to embrace their imperfections and to bare it proudly. A simpl...

Break free from the traditional monotony of beauty by debuting lips that dare to be seen as evidenced by makeup artist, Mollie Gloss. Harnessing beauty as a way to unleash her inner-most authentic self, the resident beauty expert and makeup maestro created a striking, signature beauty look in 30 seconds using Urban Decay’s enviable range of cult-classic beauty products and newest hero products that includes Vice Lipstick and the Plumping Shine Balm. To let her lips do the talking and act as t...