As always, beauty TikTokers aren't afraid to test out new products or trends, such as applying lube on the face. Makeup artists on the video-sharing platform have begun using the slick formula in place of primer for smoother skin.With over 7 million views, #lubeprimer has become the latest trend of TikTok beauty. In particular, makeup artist Lukáš Kohutek is seen using Durex lube in a few of his beauty tutorials, while Sean Anthony takes it a step further by mixing lube with foundation. "It...

One of the key steps to achieving luminous, healthy-looking skin is to incorporate skin-loving ingredients into your everyday lineup. To take the guesswork out of developing a proper skincare regimen at the start of a new season, Clarins has outlined an innovative offering of radiance-boosting products that are perfect for fall. In an effort to develop a skincare routine that places emphasis on hard-working ingredients, the newest advancement in skincare comes in the form of plant-enriched esse...

As an opportunity to advance meaningful, crucial dialogue that recognizes the Latino community, the Estée Lauder Companies have created a one-of-a-kind beauty kit in honor of Hispanic Heritage Month named “Loved by Latinas Beauty Essentials.” As a leader in global prestige beauty with quality skincare, makeup, haircare and fragrance for diverse consumers, the Estée Lauder team have handpicked a variety of beauty essentials with products that cater to the unique needs and beauty desires of ...

Keeping one's eyelashes in good condition is important -- they play a significant role in framing and defining the eyes, while serving the more practical purpose of protecting the delicate eye tissue from airborne dust and debris.If your eyelashes are recovering from too many rounds of lash extensions or lash lifts, or they are hard to see because they’re generally sparse, short or thin, mascara can make all the difference on a temporary basis. These days, there are also plenty of off-the-shel...