"Makeup should not be about covering up what the beauty industry has deemed as flaws -- it should be about celebration and joy," Shari Siadat, founder of TooD Beauty, tells us passionately. Launched in the beginning of 2021, the clean beauty brand is dedicated to making everyone feel comfortable in their own skin, without having the need to conform to what society considers beautiful.Growing up, Siadat never saw anyone who shared the same features as her being celebrated in mainstream media. "My...

Founded in 2020 by Phway Su Aye and Su Zar Wai Hnin, Gabar is a mind and body fragrance brand that pays homage to Myanmar’s beauty and diversity. For its inaugural launch, the label has released a trio of sensorial perfumes."Being able to support a new generation in using the tenets of mindfulness to slow down and become more confident in their voice and identity is at the root of Gabar," Aye shares with HYPEBAE. "To us, fragrance and beauty can be important platforms for this. Scent has the a...

A MAC Global Brand Ambassador, Lisa of BLACKPINK is finally set to release her first-ever makeup collection with the cosmetics brand.While not much has been revealed yet, MAC took to Instagram to post a sneak peek of what fans can expect from the collaboration. The K-pop star is seen in blond hair with rose gold shimmering eyeshadow paired with a subtle winged eyeliner. To match the tone of her eyes, Lisa's lips are covered in a hot pink hue. According to the label, the range will feature "all h...

Social media star Bretman Rock has teamed up with Curology on his first-ever skincare collaboration."I have been using all of the Curology products. I am using the cleanser, the moisturizer and the custom formula bottle," Rock explained in a press release. "I felt that if anybody was going to make Curology that skincare brand, it was going to be me -- and that’s why I chose Curology as my first foray into skincare."In celebration of his journey using his custom Curology RX formula, the skincar...