Beauty
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For Ariana Grande, Creating r.e.m. beauty Is Like Perfecting a Song

In the last two years, Ariana Grande had to avoid any makeup-related questions during interviews in order to keep the upcoming launch of her brand, r.e.m. beauty, under wraps. "People would ask me what highlighter or foundation I was wearing and I would have to respond with 'I don't know,'" the musician shares at a virtual press event. Now, following a series of rumors and teasers, the singer finally unveils "ultraviolet," the inaugural chapter of r.e.m. beauty.Looking to '60s sci-fi, Barbarell...

info@hypebae.com (HYPEBAE) Mon, 08 Nov 2021 HYPEBAE
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Riot Games Marks First-Ever Beauty Partnership With Rihanna's Fenty Beauty

In addition to fashion, as seen through its Louis Vuitton partnership, Riot Games is expanding into the world of beauty with a new collaboration featuring Rihanna's Fenty Beauty.The unexpected team-up arrives as part of Arcane, the gaming company's latest animated series on Netflix. The show, which is now available on the streaming platform, includes beauty looks curated by the Fenty Beauty team. The boundary-pushing partnership marks a new crossover of its kind that highlights both the beauty...

info@hypebae.com (HYPEBAE) Sat, 06 Nov 2021 HYPEBAE
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Tom Ford Beauty Escapes to the Alps for "Soleil Neige" Holiday Collection

Like many other labels, Tom Ford Beauty is preparing for the festive season with new offerings. This time around, the brand has introduced the "Soleil Neige" range, a snowy collection reminiscent of an escape to the alps.The range takes inspiration from Switzerland's St. Moritz, where warm sun rays reflect off of the snow. The limited-edition pack is led by the Eye Color Quad, a four-pan palette featuring crystalline eyeshadow colors. Offering both shimmer and matte finishes, the set is ideal fo...

info@hypebae.com (HYPEBAE) Thu, 04 Nov 2021 HYPEBAE
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Kiitan Akinniranye on Celebrating Black Beauty Through Her Brand Atarah Avenue

Six years ago, Nigeria-born, Atlanta-based content creator Kiitan Akinniranye launched her YouTube channel, with videos that range from hair tutorials to fashion lookbooks. To make more of an impact within the beauty community and to promote diversity, Akinniranye later established Atarah Avenue -- a brand that primarily sells head wraps -- to celebrate Black hair. "The mission of Atarah is to empower women by showcasing their beauty, but also giving them great accessories to support them on the...

info@hypebae.com (HYPEBAE) Thu, 04 Nov 2021 HYPEBAE