Jeanne Damas, the Parisian model and influencer known for bringing "French Girl" beauty worldwide, is launching a new makeup palette for her brand Les Filles En Rouje. "La Palette Desir," the latest addition to the staple "Palette Lèvres" line, is inspired by attraction, desire and yearning — and who better to tell us what that looks like than a resident of the most romantic country on Earth? Enclosed in Les Filles en Rouje's classic golden case, this creamy formula is lightweight and builda...

On the heels of Hispanic Heritage Month, it's important to recognize the incredible contributions of Hispanic and Latina founders in the beauty industry.  So, we asked five beauty founders to tell us about the traditions they carry from their culture and what beauty means to them. Through their innovative brands, they are catering to the Hispanic community's needs and inspiring people worldwide. In a world that's often lacking in representation, these beauty entrepreneurs are carving their own ...

Extinction is capable of reversal — at least in perfume form. Revolutionizing the beauty industry with her groundbreaking approach to fragrance through biotechnology, Future Society founder Jasmina Aganovic has created a brand that brings back ancient flowers from the dead.After a decade building and helping launch brands, Aganovic recognized the need for something new in fragrance. "After more than 10 years in the beauty industry, I started to see a sea of sameness across brands," the founder...

Brow guru Anastasia Soare's namesake brand Anastasia Beverly Hills and beauty influencer Aditya Madiraju have teamed up to unveil two stunning lip sets, just in time for Diwali. A Sephora Squad member with over 1.4 million Instagram followers, the New Jersey-based makeup master is the embodiment of staying true to yourself.Diwali is a warm welcome to the festive season, a time for those who celebrate to reflect and connect, which is perfectly captured in these products designed to embody joy an...