On the heels of Hispanic Heritage Month, it's important to recognize the incredible contributions of Hispanic and Latina founders in the beauty industry.  So, we asked five beauty founders to tell us about the traditions they carry from their culture and what beauty means to them. Through their innovative brands, they are catering to the Hispanic community's needs and inspiring people worldwide. In a world that's often lacking in representation, these beauty entrepreneurs are carving their own ...

Extinction is capable of reversal — at least in perfume form. Revolutionizing the beauty industry with her groundbreaking approach to fragrance through biotechnology, Future Society founder Jasmina Aganovic has created a brand that brings back ancient flowers from the dead.After a decade building and helping launch brands, Aganovic recognized the need for something new in fragrance. "After more than 10 years in the beauty industry, I started to see a sea of sameness across brands," the founder...

Brow guru Anastasia Soare's namesake brand Anastasia Beverly Hills and beauty influencer Aditya Madiraju have teamed up to unveil two stunning lip sets, just in time for Diwali. A Sephora Squad member with over 1.4 million Instagram followers, the New Jersey-based makeup master is the embodiment of staying true to yourself.Diwali is a warm welcome to the festive season, a time for those who celebrate to reflect and connect, which is perfectly captured in these products designed to embody joy an...

As spooky season draws close, we only have one week to plan a jaw-dropping Halloween look that will leave everyone in awe (and jealous that they didn't think of your idea sooner). But, have no fear! We're rounding up some of the most innovative and fun makeup looks we've seen so that you can elevate your costume game, enchant, scare and transform into someone or something else for a night.Whether you want to be an ethereal fairy or a sexy vampire, Halloween makeup allows for creativity and self...