Every quarter, Ulta highlights four emerging beauty brands as part of its Sparked program, giving all up-and-coming founders the opportunity to someday showcase their own creations in Ulta stores. That being said, Muffy Clince, director of emerging brands at Ulta Beauty, has shared what the retailer is looking for in beauty brands."Overall, we’re focused on representation and an inclusive shopping journey for our guests. That’s going to be top of mind for everything we look to bring in," Cli...

The "skin-first" or no-makeup makeup look isn't anything new, but it's still a solid go-to for many beauty enthusiasts. Sometimes, a bit of skin tint or tinted moisturizer and a few swipes of mascara are all it takes to feel and look put together.Often used as a replacement for one's daily foundations, skin tints are now in high demand. Many of these lightweight formulas feature ingredients that aren't prone to clogging pores, and are formulated with just enough pigment to make the skin texture ...

Mascara application is one of my favorite parts of my beauty routine. I have a hooded eye shape and have always had a hard time applying eyeliner. To enhance my lashes, I tend to use multiple mascaras in the inner and outer corners of my eyes. However, one viral mascara hack on TikTok helps define my lashes and makes them pop without the need of eyeliner.Makeup artist and TikTok user @meganlavallie says she swears by this mascara trick to make her eyes look bright. "And once you start doing it, ...

I'm always on the hunt for great eyebrow products. The top part of the face is often the first that people see, and I take great pride in ensuring my brows and lashes are on point. Due to years of tweezing, plucking, waxing and threading, my eyebrows grow weirdly, and I've had to find ways to style my brows to fit my facial and bone structure.Starting my beauty career at L'Oréal, I tapped into acquired brands such as NYX, using their cult-favorite Tame & Frame Brow Pomade. I wore this produ...