Despite some next-gen brands adopting gender neutral marketing strategies, the beauty industry is still largely gender-based. "Feminine" products are typically seen in brightly colored packaging or sprinkled with glitter and floral patterns, while "masculine" products lean into hues of blue, grey or plain black.Beyond the clear gendered distinction in a product's appearance and even scent, many products are priced by gender as well. Traditionally, women's products cost more than men's products, ...

Hailey Bieber and her husband Justin Bieber recently announced they're expecting their first child together via an Instagram carousel of the most heartwarming photos. The duo broke the internet with the news and left fans anxiously waiting to see how she will slay her pregnancy looks.Since then, the Rhode Skin founder shared another round of photos on social media, bringing her followers up to speed with what she's been up to and showing off her first round of pregnancy fit pics. Yet, a deeper l...

A quick search for Gen Alpha on TikTok (or Google, even) reveals a series of videos of young girls, aged between eight and 14, showing off their skincare and makeup routines. Controversially, they're using brands like Drunk Elephant, Summer Fridays and Glow Recipe; products that include anti-aging ingredients like retinol and other exfoliants. These posts have understandably sparked furious debates surrounding Gen Alpha's interest in complex skin routines and their premature use of anti-aging in...

Renown makeup artist and beauty brand founder Isamaya Ffrench just announced a face-snatching collaboration with Inge Theron's popular facial workout company, FaceGym. The duo is releasing "Sculpt 01," a uniquely crafted Gua Sha tool designed to give you the "ultimate sculpt."Ffrench and Theron share a deep appreciation for robust facial tools and the art of massage. Theron explains that the pair's synergy stems not only from "Isamaya’s creative genius and FaceGym's expertise in muscle movemen...