Beauty
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The Best New Fragrance Launches of July 2022

Mid-summer is the ultimate season for choosing new fragrances that will stay with you for the duration of the warm months and transition with you into fall. Clean, dark florals and woodsy notes are the key players that most will gravitate towards. When pondering over the next scent that smells like your best self, it's essential to pick smell goods to speak to your personality and all that encompasses you through all seasons.That being said, we've rounded up the best mid-summer fragrance launche...

info@hypebae.com (HYPEBAE) Wed, 27 Jul 2022 HYPEBAE
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Billie Is on a Mission to End Rules Around Body Hair With Its New Campaign

Billie is on a mission to change the perception of body hair once and for all. The brand unveiled a new campaign, "Rules of Body Hair," which is a fresh perspective on relieving women of their societal pressures.As a follow up from Billie's first initiative to normalize body hair, the brand produced a short film focused on revealing just how contradictory and antiquated society "rules" can be. In a 50-second clip directed by Femke Huurderman, a confused young girl is shown trying to come to term...

info@hypebae.com (HYPEBAE) Wed, 27 Jul 2022 HYPEBAE
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Glossier Scores Retail Deal With Sephora

Gen-Z loved brand Glossier has announced its first-ever retailer partnership with Sephora."We are incredibly excited to enter our first-ever retailer partnership with Sephora. They are an iconic, international retailer with an extremely loyal community and we know our customers want to find us there," Kyle Leahy, Glossier's CEO, exclaimed in a press release. "We share the same customer-centric values and are both deeply grounded in the ever-evolving notion of beauty discovery. This marks a new c...

info@hypebae.com (HYPEBAE) Tue, 26 Jul 2022 HYPEBAE
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Selena Gomez Snatches the Edges off Ponytails With Her 1960s-Inspired Birthday Style

Selena Gomez brought in her dirty thirties with a ponytail that even Austin Powers would think was groovy.The Only Murders in the BuildingĀ star celebrated the start of a new decade with a lavish party and wore a stunning Versace gown for the occasion. "After a few days of celebrating, my heart feels full, grateful and I can say that I'm starting to really like 30," the Rare Beauty founder exclaimed in an Instagram post. "Thank you so much for being a part of my life, here's to another decade! L...

info@hypebae.com (HYPEBAE) Tue, 26 Jul 2022 HYPEBAE