Gender expression within the beauty space has always been encouraged, but the actual representation of men in beauty was still lack thereof. Brands such as YSL Beauty, Morphe, Glossier, Freck Beauty and more have been long at the forefront displaying the acceptance of men in makeup and challenging gender norms. Although there has been a dramatic shift, male beauty editors, influencers and enthusiasts alike still have had a time getting the opportunities they deserve, especially men of color.It's...

Side-part hairstyles are quietly quintessential to the modern wear of long or short tresses and may become one significant trend all in thanks to Kim Kardashian.The media personality frequently changes her hair color and recently just took her hair back to a witchy platinum blonde. However, she rarely strays from her trademark middle part, which she likes to wear in a pulled-back manner or "buss down" bone straight. Kardashian sported her modern take on the style in a series of Instagram photos,...

Soft Services, the brand founded by two Glossier alums and known for its chic packaging, has introduced a daily shower gel to its body care portfolio.Meet the new Comfort Cleanse Ultra Soothing Shower Gel, an anti-irritation, hydrating daily body cleanser. The body wash is formulated with sensitive and irritated skin in mind, immediately providing moisture and comfort with a quarter percentage of glycerin. The unique water-oil texture acts as a skin prep or protective lubricant to double as your...

We're over the "clean girl" phase of beauty at this point, as the trend is admittedly not 100% realistic. Now, people are embracing the more lived-in look, or in the words of beauty enthusiasts on TikTok, "marinated makeup."The marinated makeup trend sweeping TikTok blends Y2K nostalgia with nightlife culture. This entire aesthetic is one that we've seen for quite some time, yet we didn't know it had a name. For context, marinated makeup isn't as literal as it sounds, so please don't tenderize a...