Beauty
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Balmain Hair Unveils The First Chapter of Its New Visual Campaign

Balmain Hair is venturing into the world of film with a four-part visual campaign titled "L'Année de la Muse." Over the next year, the brand will roll out a digital series that chronicles the path of a Parisian woman, highlighting the way her hair changes as it mirrors her journey through life.Directed by Bobby Afonso and photographed by Sebastian Faena, each clip will showcase her personal evolution through several beautiful hairstyles, all created with Balmain Hair products.Chapter one, title...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour

Rare Beauty listened to the requests of its millions of fans and is expanding its best-selling "Soft Pinch" Collection with a brand-new Liquid Contour. Fans of Selena Gomez's beloved makeup brand can expect the lightweight and highly-pigmented formula, now in sculpting form.The "Soft Pinch" Liquid Contour is available in seven new shades including "Mellow," "Solace," "Serene," "Tranquil," "Peaceful" and "Sublime." The new drop comes in multiple colors to complement a variety of undertones, from ...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Yes, You Still Need Sunscreen In the Winter — Here Are Some of Our Favorites

We hate to break it to you, but sunscreen is needed year-round — no questions asked. While it might seem strange to apply it when it's cold outside, the sun's rays are still powerful and they continue to impact our skin, even in the winter. In case you didn't know, UVA and UVB rays cause major damage, leading to premature aging, sunburns and an increased risk of cancer.  Of course, finding one you love can be quite the task — some are too sticky, slightly tacky or leave a crazy-looking whit...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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We Tried Pat McGrath's Viral Porcelain Doll Mask and Now You Can, Too

Remember when the internet lost its mind over Pat McGrath's porcelain-like makeup at the Maison Margiela show during the last Paris Fashion Week? Many of us went into a frenzy trying to figure out how she created that glassy skin, transforming models into life-like dolls. After some time, she spilled the secret ingredient —  gel, peel-off face masks. Now, over a year later, she's dropping a brand-new product that'll give you that same next-level effect.Meet the Pat McGrath Labs "Skin Fetish" ...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae