Hair care brand Paul Mitchell just announced Paris Hilton as the brand's new global ambassador. Citing Hilton's signature luxe-meets-playful Y2K aesthetic, along with her affinity for serving extravagant beauty looks, the partnership also includes a campaign consisting of three distinct hair looks — as an ode to professional hairstylists and the incredible looks they've accomplished over the years.As a longtime fan of Paul Mitchell, Hilton's work with the brand also includes a donation to the ...

Pattern Beauty, founded by Tracee Ellis Ross, is launching its first body care products. The five product line is said to provide superior hydration and tap into the skin's natural radiance with clean ingredients. Not to mention, all five new products are infused with Pattern Beauty's signature "Midnite Amber" fragrance — a genderless citrusy floral.For Ross, the launch is about more than just body products — it's about prioritizing self-care and all of the joy that comes with caring for you...

If you're well versed in skincare, chances are you've come across PDRN — the buzzy ingredient that went viral for being derived from salmon sperm. But beyond being Kim Kardashian's facial of choice, beauty fans have felt left in the dark when it comes to medical jargon surrounding skincare products. For PDRN in particular, or polydeoxyribonucleotide, there's tons of confusion and false information on TikTok about what it actually is and why it might be helpful to implement into your routine.So...

Rare Beauty just announced a collaboration with Tajín. The limited-edition set references the chile pepper hues the beloved Mexican seasoning is known for, along with Rare Beauty's ethos of simplistic beauty and unapologetic confidence. For the brand's first-ever collaboration, the duo created two new shades of the viral Soft Liquid Blush and the new Positive Light Luminizing Lip Gloss.The new blush shade "Chamoy" is a deep red brown inspired by the Mexican sauce made from dry fruit. Just like ...