Beauty
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Balmain Hair "L'Année de la Muse" Visual Series Unveils Its Second Chapter

Balmain Hair is releasing the second chapter "L'Année de la Muse" visual campaign, only this time, our muse is suffering from a bit of heartbreak.The four-part series will take place over the next year, rolling out a digital series that chronicles the path of the Parisian, highlighting the way her hair changes as it mirrors her journey through life."Muse Du Printemps" follows the unnamed French woman into spring, where a break-up allows her to find a sense of renewal. Embodying the spirit of re...

info@hypebae.com (Hypebae) Tue, 01 Apr 2025 Hypebae
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Even Though John Cena Is Invisible, Him and His Neutrogena Sunscreen Are Working

Neutrogena has been teasing a major celebrity partnership for the past few weeks and the brand is finally revealing that its newest ambassador is none other than the multi-talented John Cena.The actor is starring in a campaign titled "Sunscreen You Can't See" accompanying the launch of its newest sunscreen, the "Ultra Sheer" Mineral Face Liquid Sunscreen with SPF 70. In the short video, Cena arrives on set to begin his partnership with the brand, but no one can see him. He, like the sunscreen, i...

info@hypebae.com (Hypebae) Mon, 31 Mar 2025 Hypebae
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10 Festival-Inspired Makeup Ideas That'll Take You From GA to Mainstage

Festival season is officially here and it's time to show up and show out in bright and fun makeup looks. From Coachella to Gov Ball, there'll be a sea of two-piece sets, denim looks, cowboy boots, face gems, bright eyeshadow and neon eyeliner looks. Whether it be Pinterest, Instagram or TikTok, if you're someone who likes to moodboard your looks for inspiration, look no further.Below, we round up 10 beauty ideas for you to take to the stage, from no-makeup-makeup to full glam.Classic Pearl Gem ...

info@hypebae.com (Hypebae) Mon, 31 Mar 2025 Hypebae
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How To Spring Clean Your Beauty Products, According to the Experts

Every beauty enthusiast reaches a point where it's time to hit the reset button and reorganize. For many, that moment comes during spring — a season of renewal and fresh beginnings. Let's be honest: we all hold onto products lingering in our stash that are past their prime. This annual period of cleaning is the perfect opportunity to refresh, declutter and get your beauty products in order.Whether your stuff is overflowing or you're just looking to simplify your routine, the secret to an organ...

info@hypebae.com (Hypebae) Fri, 28 Mar 2025 Hypebae