Beauty
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UPDATE: Supreme and Pat McGrath's Bogo-Branded Nail Polish Gets a Release Date

Supreme has unveiled its expansive Fall/Winter 2022 lineup, with one of the standout releases including a collaboration featuring Pat McGrath Labs.The streetwear label first joined forces with the makeup artist's eponymous brand back in 2020, dropping a Bogo-branded lipstick. This marked the New York imprint's foray into the beauty category, which later followed with a ChapStick collaboration.This time around, the duo has created a trio of nail polish colors packaged in a bold red box signature ...

info@hypebae.com (HYPEBAE) Wed, 14 Sep 2022 HYPEBAE
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The Body Shop Gets Rid of Anti-aging Language

Despite what Leonardo Dicaprio may think, 25 years of age is not a woman's expiration date. We are entering a new era in which aging is seen for what it is -- a natural and equally beautiful part of life and The Body Shop is supporting this movement as the skincare and beauty brand is re-branding to eliminate any anti-aging marketing language.The Body Shop has renamed its best-selling Drops of Youth serum to Edelweiss to reflect its position on archaic and sexist beauty standards. In an intervie...

info@hypebae.com (HYPEBAE) Tue, 13 Sep 2022 HYPEBAE
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Justine Skye and AI-Powered Wig Brand, Parfait Join Forces for Capsule Collection

The demand for wigs and hair extensions has grown exponentially in recent years and Parfait, a women-powered brand with tech expertise, has struck gold with their AI DTC offering.CEO Isoken Igbinedion, CMO Simone Kendle, CTO Ifueko Igbinedion and COO Marlyse Reeves are a quartet of fiercely sharp and educated women who launched the Parfait brand in April of 2022. The team of women have backgrounds in top tech and science firms such as Amazon, IBM and NASA, making it no surprise that the ladies w...

info@hypebae.com (HYPEBAE) Tue, 13 Sep 2022 HYPEBAE
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Lil Nas X Eats the Runway up for NYFW With Chest-Length Braids

After becoming the face of YSL Beauty and as of recently a runway model, Lil Nas X is letting us know he is a force to be reckoned with, not only in his musical artistry but also in fashion and beauty.On top of his latest appointment with the beauty brand, Lil Nas X also has been inducted as the newest global ambassador for Coach under the creative direction of fashion designer Stuart Vevers. During this season of the Coach's Spring/Summer 2023 show, the artist hit the catwalk sporting chest-len...

info@hypebae.com (HYPEBAE) Tue, 13 Sep 2022 HYPEBAE