TikTok is the brainchild of some of the best and most thought-provoking beauty trends. As of late, #antimascara is headlining beauty enthusiasts 'For You' pages with over 46 million views.The trend is different from what it may suggest as it does not involve ditching mascara altogether but rather embracing it and engaging with the eyelash-enhancing product in other ways. The key to acing the look is by using mascara to create a statement makeup look from the bristles of mascara wands. Typically ...

Halsey and Live Nation Entertainment are bringing the ultimate makeup experience to a concert venue near you. The world's leading live entertainment company has just announced a partnership with the singer's award-winning, high-performance cosmetic brands about-face and af94 to offer fans "try-and-buy" beauty opportunities across venues and festivals.The partnership comes after Live Nation set up an equity investment plan to support Halsey's growing brands, in line with its aim to provide live m...

In case you're not familiar, Act+Acre is a scalp care focused brand with silicone-free and plant-based formulas that involve using a cold pressing method to extract ingredients. The brand recently introduced its latest Scalp Dermaroller which is made to support the hair growth cycle and create healthier hair.Act+Acre's Scalp Dermaroller is Made with 540 high-strength medical-grade stainless steel needles and creates microinfarctions on the Scalp to stimulate blood flow to the hair follicle and r...

Alo introduces liquid gold as your newest skincare save with the release of its Magic Multi Balm, which can work as a makeup-removing cleanser, skin slugging or even as your favorite moisturizer.The Magic Multi Balm includes Alo's hero ingredient featured in all of the brand's skincare products, the antioxidant-rich amla super berry. Other key ingredients are Amazonian buriti fruit, vitamin A-rich moringa oil, fragrant orange peel and botanicals. With ultra-hydrating properties and features, the...