Overindulgence is out and using our beauty products to the last drop is in, thanks to Project Pan. With a focus on sustainability, influencers and enthusiasts are rediscovering their nearly empty items, resisting the pull to splurge more and committing to finishing what they already own. A social media movement that traces back to 2018, Project Pan is about one simple principle: stretch what you own before buying new makeup, skincare and haircare. Its name comes from "hitting pan" on an eyeshado...

Nobel Peace Prize nominee, advocate, activist and astronaut Amanda Nguyen is teaming up with e.l.f. Cosmetics to star in its digital series, "Show Your(s)e.l.f.," where she opens up about preparing for her upcoming space mission. In this chapter, she dives into exploring the personal and professional challenges she's overcome and how she's using this historic achievement to inspire women and girls in STEM (science, technology, engineering and mathematics) around the world.Nguyen is set to become...

Dua Lipa is known for her unabashed confidence, but there's one thing that can make even the fearless pop star feel a little flustered — YSL Beauty's new "Make Me Blush Bold" Blurring Blush. In a series of playful social media shorts, the singer admits that this eye-catching new makeup is the only thing that has her seeing red, in the best way possible.@yslbeauty Case closed. Make Me Blush is the only thing that makes @Dua Lipa ♬ original sound - YSL BeautyOfficially becoming an ambassador f...

With a potential farewell to TikTok in the United States, we're soaking up the platform's most exciting feature — the makeup tutorial. One particular trend taking over our "FYP" page is the "unrecognizable" challenge. The goal is a dramatic transformation that'll make you look like a completely different person, with the help of cosmetics. It's all about that over-the-top, yet surprisingly subtle glam — a vibe reminiscent of 2016's dramatic liquid liner and eyeshadow combo, plus the "baking"...