The image above isn't real makeup, nor is it a real person — it's a creation born entirely from artificial intelligence. As technology rapidly evolves, makeup artists are increasingly tapping into the power of AI to stretch the limits of creativity in ways once thought impossible. From designing virtual makeup to crafting entire digital faces, AI is becoming a new frontier for creatives to explore, experiment and innovate.One such person at the forefront of this revolution is Paris-based Zahra...

You can always count on London to reignite our passion for beauty and awaken our senses to its out-of-the-box glamour. The Fall/Winter 2025 season was nothing short of mesmerizing, offering a mix of unorthodox materials, otherworldly makeup and a subtle nod to forgotten looks from past eras. Designers, hairstylists and MUAs alike took us on a journey, utilizing dream-like finishes and attention to detail to carefully curate and evoke a sense of reawakening in the beauty space.Below, check out so...

Whether you're a newbie to the piercing world or a seasoned pro, deciding where to place your next earring is a semi-permanent choice that requires some thought and commitment. We understand that it can help to hear from the experts about what's trending, so you can ensure your next piece of jewelry isn't just beautiful but truly reflects your personal style.Ultimately, choosing a piercing and the jewelry that comes with it is all about what makes you feel good. "If it makes you happy, then it's...

In every lane, Black creatives carve their own path forward  – fueled by the steadfast support of their community, a deep-rooted desire to drive their culture forward and a true calling to bring their artistic visions to life. In honor of Black History Month, Hypebae is shining light on Black creatives from fashion, footwear, beauty and sports who are making waves in their prospective industries.Despite common misconceptions surrounding the beauty industry, there's more to it than glitz and g...