When it comes to skincare, one truth reigns supreme: hydration is essential. However, with the overwhelming number of moisturizers, serums and treatments available on the market, finding the right hydrator can feel like an impossible task. Certainly, there's the classic hyaluronic acid and the reliable ceramide — but a new contender is rising in the beauty industry.Enter pentavitin — a plant-derived carbohydrate complex that's earning its place as a skin savior, delivering long-lasting hyd...

From the Marleys to the Baileys, dreadlocks have existed for generations. A popular hairstyle among Black people, dreadlocks, also known as locs, are a direct protest against mainstream beauty standards. The result? The most unique hairstyles and serves that'll inspire runways to come. Don't believe me? Google Marc Jacobs' Spring 2017 collection.To put it short, dreadlocks have existed long before the media got its eyes on icon Bob Marley. Although the first record of the style isn't known, the ...

Memphis' favorite rapper, GloRilla, is stepping into an exciting new role as Fenty's first-ever partner. She'll be representing the brand across its hair, makeup, skincare and lingerie lines, marking a major milestone in Fenty's history.In the campaign introducing her ambassadorship, GloRilla stuns in Savage X Fenty lingerie, showcasing a hairstyle created using Fenty Hair's "The Controlling Type" Hair-Thickening Edge Control Gel and "The Side Stick" 3-in-1 Edge Styling Tool. Her lip look includ...

The 65th Annual Grammy Awards kicked off music's biggest night with the spotlight placed firmly on beauty. As always, the Grammys proved to be the ultimate stage for artists to push the boundaries of glam. From hair that could easily double as a work of art to makeup that perfectly blended creativity and skill, this year's red carpet was nothing short of a feast for the eyes. Whether it's Doechii's braided wet hair or Gracie Abrams' sheer scarf, the attention to detail on each attendee left us s...