The world of beauty has had quite the year. This was the first year seemingly "post-pandemic," having the girls come out to play. Experimental makeup, TikTok viral skincare trends, Hailey Bieber-inspired glam, we've been around the world a few times and it has been "c'est si bon."We've witnessed the return of in-person award ceremonies with stunning red carpet appearances from our favorite A-listers. Fashion Week beauty recaps have become a thing again with viral trends such as "post-sex glow, o...

We're ready to say goodbye to 2022 and looking forward to donning our best glam while doing it. New Year's Eve is the best time to pull out all of the stops. Glitter eyeshadows, bold lipstick and glosses, tons of blush — the ultimate works.If you're anything like the Bae Beauty team, you've been planning your stunner looks for December 31 since last year. This year many are planning to venture outside the fancy loungewear and beat their faces for the most decadent dinner followed by an evening...

Mood makeup also known as pH makeup, has been picking up high speed on social media lately. Brands have been launching new innovations where an array of products across complexion categories such as blush and lip gloss turn into an entirely different hue upon application to the skin.Of course TikTok is leading the trend charge as #phmakeup has garnered over 49 million views and counting on the app. The viral trend is proof that science is embedded in getting glam. pH is measured in the unique ac...

Bella Hadid is her era of exploring blonde hair. We can only assume she's having fun and loving it as she updates her tresses with a grunge dirty blonde hue.The update comes on the heels of her platinum blonde reveal and honey mermaid waves during her Aspen excursions. How things are set up for the model, she has bid adios to her signature expensive brunette tresses for lighter locks. In an Instagram photo, she shows a candid, makeup selfie snap of her with freshly washed hair, sporting a darker...