As far as I can remember, when beauty brands came out with new makeup, skincare or haircare products, secretly, beauty enthusiasts would give their usage experiences behind closed doors or take to the virtual world behind a burner page to rip the brands to shreds. Now, due to the "influencer," there is space to share opinions on popular platforms from TikTok, Instagram and even Twitter — quickly increasing the "anti-beauty" trend.There are entire accounts and hashtags such as #badmakeup boasti...

According to Instagram, Selena Gomez may be in her blonde era — but it's all in an alleged state.Gomez took to IG with a two-photo swipe through, but the standout moment was her new blonde hair. The total gag is that the woman in the photo is obviously having the time of her life, and the hair is whipped across her face. Hence, we're unable to make out an actual visual. Taking it a step further — it may not even be Gomez at all. Making sense of things, if it is the Rare Beauty founder, it's ...

Seriously, since the debut of Wednesday on Netflix, Jenna Ortega has been all any of us can talk about. From her hair down to her glam, we all want a piece of the Ortega, and rightfully so. Not only is she a beautiful girl when her makeup is done, but her ethereal beauty shines even more outside of the glamour — all according to her barefaced, freckled selfie.Of course she took to Instagram to serve us with a makeup-free selfie. In the third swipe-through, Ortega gives us the tease we need. Sh...

Let's face it, we all want to indulge in the "soft life," high-maintenance fantasy when it comes to our skincare and body care routines. It's simply not realistic for the everyday, working girlie. However, TikTok has a solution to that: Thursday night beauty chores.Amassing over 15 million views, the concept is to the point: All big beauty chores are saved for Thursday night in one take. Thursday is an excellent day to partake in this trend as you'll be prepped and ready for the weekend and able...