Black History Month may have come to an end but our stories are far from over. In celebration of Black beauty and the faces who forefront it, "Good For(u)m" has returned for its second installment.To Black women, our hair is more than just hair; it is our crown of glory and shield of protection. It is wildly scrutinized yet popularly appropriated. Whether we wear it with honor or shame, our hair stories spark nationwide uproar that should only be tamed and told by the Black woman herself."Good F...

Since the top of the year, our fave A-listers have fallen victim to the bob hairstyle. From Hailey Bieber to Zendaya, the girls are bobbin' and weavin' for dear life. The latest icon to fall under the bob spell? None other than the Y2K legend herself, Miss Paris Hilton.Gone are her long locks and Marilyn Monroe-inspired curls, our girl has slid over to the wild side and taken up a shaggy bob. Before you go to your nearest salon to follow suit, we've discovered the style is temporary as it is a w...

Bella Hadid is one of the most beautiful women in the world. Yet, while knowing this, she can take to TikTok to tell us about her anxieties and how puffy her under eyes are most confidently. We stan a relatable queen.Her makeup-free video casually popped up on my FYP page, and to my surprise, the model was revealing some real talk moments. The clip is three minutes long and yes, I sat there and watched all three minutes, scribbling notes physically and mentally. At the beginning of the clip, she...

The month of February came and went. Much happened these last 28 days, from Valentine's Day to Black History and fashion month. Skincare, makeup, haircare and body care brands were still able to fight through the commotion and bring new and exciting launches to excite their respective communities.With the seasons beginning to change, many are investing in face masks or taking better care of their winter tresses as we prepare to head into spring. If that person is you, brands such as Dr. Dennis G...