Beauty
featured-image

LOEWE Perfumes Unveils Its Newest Home Scent

LOEWE Perfumes just added "Palo Santo" to its home scents collection. Inspired by the wild tree that's typically used as a traditional remedy, the new "Palo Santo" scent is described by the brand as being "soothing and aromatic." Drawing inspiration from the plant's history of healing, LOEWE Perfumes hopes the scent will add another layer of complexity to the collection.In the 13th century, palo santo, which is otherwise known as "holy wood," served as a way to bring about good luck and rid spac...

info@hypebae.com (Hypebae) Thu, 04 Sep 2025 Hypebae
featured-image

This Salon Is Delivering Last Minute Beauty Services to US Open Athletes

Since 2007, the Julien Farel Restore Salon has been responsible for bringing haircuts and mood-boosting manicures to the US Open. The yearly pop-up provides complimentary beauty services to tennis' biggest stars, in hopes of giving them a much-needed self-care moment during the competition. Since its inception, owner Julien Fariel says he's seen the services turn from a valued perk to a tried-and-true tradition for athletes."Small details like hair and grooming can prepare athletes for their mat...

info@hypebae.com (Hypebae) Wed, 03 Sep 2025 Hypebae
featured-image

Indie Designer Marketplace Ap0cene Just Expanded Into the Beauty Category

Ap0cene, an online retailer known for spotlighting emerging brands and independent designers, has officially entered the beauty space. Just recently, it launched its first-ever beauty drop, featuring five cutting-edge brands across hair, nails, makeup and skincare. Unlike other beauty destinations, Ap0cene emphasizes that the drop was carefully hand-curated by humans, not algorithms."We expanded into beauty for one reason: our customers asked. There's a fatigue around huge mega-brands that just ...

info@hypebae.com (Hypebae) Wed, 03 Sep 2025 Hypebae
featured-image

Vyrao's New Fragrances Merge Sex and Scent

Vyrao just dropped two fragrances "Ludatrix" and "Ludeaux," which are said to explore sex, pleasure and connection through scent. Backed by IFF’s Science of Wellness, the perfumes are ushering in a brand new era of sensuality for the brand. For the campaign, Mia Khalifa and Isamaya Ffrench pose in latex in honor of the scents' notes."We believe playfulness is essential in everyday life. With that spirit in mind, we created a scent that encourages wearers to bring the same energy into their sex...

info@hypebae.com (Hypebae) Tue, 02 Sep 2025 Hypebae