Cult-favorite perfume brand Boy Smells just dropped a collaboration with the Bratz. Drawing inspiration from the classic skin musk fragrance profile, Boy Smells and the Bratz set out to create the first-ever "doll skin musk." Whether you're a fan of the dolls with a passion for fashion or Boy Smells' coveted gender-neutral scents, the body mist is making it easier than ever to smell like a Bratz doll.Described by the brand as "a surrealist floral fantasy," the "Doll Skin Take It Or Leave It" Bod...

In a recent article, Hypebae explored how the future of beauty can be found on our plates, with popular recipes inspiring sensorial formulations and natural ingredients lending to a more holistic approach to skin wellness. But now, a new Hypebae editorial in partnership with The Ordinary is taking the culinary connection one step further. In the brand’s London Commercial Street store, we invite three discerning beauty enthusiasts – Gary Thompson, Mikai McDermott, and Mia Challiner – for a ...

Natural beauty brand Gisou just announced model and actor Rosie Huntington-Whiteley as its global brand ambassador. Founded by Negin Mirsalehi, Gisou cites Huntington-Whiteley's authentic approach to beauty as the main reason for the partnership. "She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world," the founder says in a press release. With the announcement, Mirsalehi says the brand is embarking on a brand new...

Miu Miu Beauty just released its newest fragrance Miutine, with the help of The Crown actor Emma Corrin. The new perfume is described by the brand as "irreverent, youthful in spirit and unconventional" — and those feelings are echoed in the new campaign.In addition to being the face of the campaign, Corrin also serves as the global ambassador for Miutine by Miu Miu. "The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originali...