We all know that diamonds are a girl's best friend, and for glam, the girlies love them so much that they're becoming TikTok's hottest makeup trend for the lips.With 4.2 million views, #diamondlips is the ultra-feminine makeup trend that adds the perfect sparkle and shine to your precious pout. For those who are self-proclaimed novices to beauty, the look is painfully simple to master. The trend was started by beauty content creator Eva Larosa who shows you exactly why diamond lips are about to ...

When I started wearing mascara many years ago, I distinctly remember grabbing multiple Maybelline mascaras to whisk up my formula. Once I became more advanced with makeup, I began experimenting with different brands such as Lancôme, Glossier and Dior Beauty's eyelash enhancers to create my own formula. I thought nothing of it beforehand — but TikTok seems to be onto the same trend but instead they've dubbed the trick "mascara cocktailing."With over 1.4 million views on TikTok, #mascaracocktai...

Kylie Jenner usually flaunts an off-duty messy bun or updo hairstyle, so it's worth paying attention when she flaunts something from her usual norm. In all of her glory, the KarJenner took to Instagram to flaunt lived-in extended tresses that are almost at butt-length and we're swooning.In a "GRWM" video to the Kylie Cosmetics page, the XXL hair is sailing past her waist, making the perfect cameo accessory during the filming. The KarJenner has the top of the layers pulled back softly into a side...

Fragrance and the core memory it taps into is nothing new for Fresh Founders Lev Glazman and Alina Roytberg. Russia-born Glazman's nearest and dearest memory of scent takes him back to his childhood days when his mother awakened him in the middle of the night to receive smuggled perfume from a mysterious character. This alone allowed him and Roytberg to create an influential '90s staple brand that still captures the hearts of generations old and new. While LVMH has since acquired the brand, it m...