Beauty
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5 New Gourmand Fragrances That Smell Good Enough to Eat

Gourmand is back and it's better than ever. In 2025, this fragrance category is experiencing a surge in popularity, with interest soaring by 70% year over year, according to Perfumer & Flavorist. The lines between culinary desire and olfactory experience are blurring — it's a food lover's world, we're just living in it. But, what exactly is a gourmand?If you’re new to the category, gourmands are full of rich, edible-inspired notes — think sweet vanilla, comforting caramel and decadent...

info@hypebae.com (Hypebae) Mon, 17 Feb 2025 Hypebae
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5 Beauty Trends That Defined New York Fashion Week FW25

When New York Fashion Week hits, we're always inspired to refresh our wardrobes. But, this year, it's the beauty looks that made us want to dig into our stashes of products to mirror what's happening on the runway. Makeup, hair and nails are the paramount creative touch that add an extra layer of artistry and awe to the catwalk. From the ethereal watercolor eyes at Sandy Liang to the space-like lips at Christopher John Rogers, Fall/Winter 2025's beauty looks showcased a spirit of individuality a...

info@hypebae.com (Hypebae) Sun, 16 Feb 2025 Hypebae
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Rare Beauty's "I See You" Campaign Celebrates the Power of Connection

In honor of Black History Month, Rare Beauty is celebrating the strength, resilience and beauty of Black women with the campaign titled "I See You," highlighting the need to communicate exactly what we find beautiful in each other."'I See You' focuses on how we see Black women in their wholeness – from the perspective of other Black women and through the literal lens of a Black woman via portrait photography," the brand said in a press statement. "It's an open invitation for Black women in the...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae
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ICYMI, Bella Hadid Dropped Her 5-Minute Makeup Tutorial on TikTok

It might be hard to believe that Bella Hadid starts her day wanting to put makeup on her already beautiful face, but, as it turns out, the supermodel is just like the rest of us. In a TikTok video, Hadid walked through her beauty routine, revealing the products she relies on to start the day "feeling like herself."First, Hadid preps her skin with Rhode's Barrier Butter, using it as a hydrating primer. A recent discovery for the model, Clinique's Tinted Moisturizer is used on the face to add some...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae