Louis Vuitton just launched La Beauté, the fashion house’s new beauty brand that’s attempting to set the standard in luxury makeup. After releasing its first collection which features lipsticks, balms and eyeshadow, the brand unveiled a campaign to match — starring house ambassador and Squid Game star Jung Hoyeon. With Pat McGrath serving as creative creator, La Beauté is already making waves in the beauty space.Drawing inspiration from the new eyeshadow palette, La Beauté's first-ever...

Cult-favorite perfume brand Boy Smells just dropped a collaboration with the Bratz. Drawing inspiration from the classic skin musk fragrance profile, Boy Smells and the Bratz set out to create the first-ever "doll skin musk." Whether you're a fan of the dolls with a passion for fashion or Boy Smells' coveted gender-neutral scents, the body mist is making it easier than ever to smell like a Bratz doll.Described by the brand as "a surrealist floral fantasy," the "Doll Skin Take It Or Leave It" Bod...

In a recent article, Hypebae explored how the future of beauty can be found on our plates, with popular recipes inspiring sensorial formulations and natural ingredients lending to a more holistic approach to skin wellness. But now, a new Hypebae editorial in partnership with The Ordinary is taking the culinary connection one step further. In the brand’s London Commercial Street store, we invite three discerning beauty enthusiasts – Gary Thompson, Mikai McDermott, and Mia Challiner – for a ...

Natural beauty brand Gisou just announced model and actor Rosie Huntington-Whiteley as its global brand ambassador. Founded by Negin Mirsalehi, Gisou cites Huntington-Whiteley's authentic approach to beauty as the main reason for the partnership. "She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world," the founder says in a press release. With the announcement, Mirsalehi says the brand is embarking on a brand new...