Beauty
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Golloria Fully Approves of Laneige's New "Glaze Craze" Shades

Golloria, the influencer known for her unfiltered reviews of beauty products on TikTok, is the face of Laneige's latest "Glaze Craze" campaign. In the images, she's wearing two new shades, "Strawberry Sprinkles" and "Blueberry Jelly," which are skincare-forward, just like the rest of the range.Her favorite part of the lip gloss is the donut-shaped applicator — it's soft and squishy, allowing for an easy and fun way to paint on the product. "Glaze Craze" is formulated with ingredients that incr...

info@hypebae.com (Hypebae) Wed, 02 Apr 2025 Hypebae
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Olaplex Drops Star-Studded Campaign With Nicola Coughlan, Jenna Lyons and More

Olaplex is partnering with Nicola Coughlan, Jenna Lyons and Sydney McLaughlin-Levrone for a campaign that underscores the importance of having healthy hair."Designed to Defy" features the actor, businessperson and athlete speaking to the camera and breaking the fourth wall, telling viewers to go against the odds and do whatever they want. Each star (as well as the models featured in the video) uses Olaplex to create a solid foundation for hair so that they can try a new trend, color or keep thei...

info@hypebae.com (Hypebae) Wed, 02 Apr 2025 Hypebae
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Even Though John Cena Is Invisible, Him and His Sunscreen Are Working Overtime

Neutrogena has been teasing a major celebrity partnership for the past few weeks and the brand is finally revealing that its newest ambassador is none other than the multi-talented John Cena.The actor is starring in a campaign titled "Sunscreen You Can't See" accompanying the launch of its newest sunscreen, the "Ultra Sheer" Mineral Face Liquid Sunscreen with SPF 70. In the short video, Cena arrives on set to begin his partnership with the brand, but no one can see him. He, like the sunscreen, i...

info@hypebae.com (Hypebae) Tue, 01 Apr 2025 Hypebae
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Dyson's Newest Tool Sculpts the Brows With Precision Technology

Dyson is expanding its lineup with the introduction of its newest innovation, the Dyson "Airbrow," designed for use on the eyebrows."The Dyson 'Airbrow' redefines how we style brows at home, harnessing powerful and precise airflow, combined with our styling round brush," the brand said in a press statement. "Promising to elevate your brow game to aerodynamic perfection, the Dyson 'Airbrow' sculpts, styles and smooths brows with a single stroke."A new tool that combines ease and precision, it wil...

info@hypebae.com (Hypebae) Tue, 01 Apr 2025 Hypebae